If you have a website, you have probably heard of SEO or Search Engine Optimization. These terms refer to the strategies used to help websites rank better on search engine results pages (SERPs), thus making them easier to find through online searches. While SEO is part of internet marketing, it is relevant to every aspect of a website and affects the user experience (aka UX).
In a world where there is too much competition in SEO, there are some things to keep in mind, and the Internet provides a wealth of information on the topic. Unfortunately, the ever-changing nature of SEO makes certain practices abrupt or unacceptable over time. Below are the most important and up-to-date Do's and Don'ts of SEO to consider when working on your Digital Marketing and SEO strategy.
- Don't put all your keywords on one page. Instead, make sure you're using specific keywords on each individual page. This will help prevent your own pages from competing against each other for rankings and will make it clear to search engines and visitors what each page is about.
- Include keywords that are relevant to the page. In other words, the words used in your content should relate to the title of your page. Search engines will check consistency, that’s why you need to use words wisely after keywords research.
- Make your metadata description representative of the content of the page. It is also important to include keywords as they will look bold in relevant searches and attract the attention of potential viewers.
- Don't include keyword stuffing or unnatural words. Keywords should be included in the content naturally. If you do not understand the content of the page, it is likely that other users (as well as search engines) will feel the same way.
- Do other websites link to you, but don't link back to them! Google does not like link exchanges. They want to see if websites generate links because the content is important to searchers, not because the webmaster has a link trading network.
- What a presence on relevant social media. It's important to keep profiles updated, interact with other users, and post new content from time to time. Social Media is a powerful platform for your business when used wisely.
- Create and verify Google+ pages for your business. Google+ is not 'another social network'. It's from Google, and they've publicly stated that if you're not on it, you're on your way to ambiguity when it comes to organic search rankings.
- Don't ignore negative reviews. Whether they seem old-fashioned or vague to you, it's important to respond to every comment, whether it's negative or positive. Researchers don't know the context, but they will see how you handle satisfied and dissatisfied customers.
- Don't worry if your ranking suddenly drops. There is always an explanation for any change in ranking, which can be as easy as Google checking an algorithm update.
- Don't make any significant changes in your website without consulting an expert, and also avoid making any assumptions about SEO. and avoid making any assumptions. Let an SEO expert define and maintain a strong SEO strategy to help your website perform overall.
Here are ten useful do's and don'ts of guidelines for SEO reviews. More than 200 factors are included in Google's ranking algorithm, but these guidelines will help you cover the basics.
Search engines are changed and updated daily, making optimization a continuously evolving process. A typical, inexperienced web surfer may not realize this, but search engines use many algorithms every year that require a streamlined or completely transformed approach as part of an SEO strategy.
These algorithms increase the penalty constraints for many websites that simply do not take notice of the latest SEO changes.
Fortunately, by staying updated on industry trends, you can succeed as a marketer and increase your ranking in search engines. Here you will find two lists - one for DOS and one for good SEO strategy, which applies to every website or blog, regardless of time or industry.
The Other Important Do’s of SEO Strategy
Optimize for target Audience
This rule has always existed since the beginning of SEO - know who is your target audience. This applies to many areas of your life, especially your business. If you want to attract the most audience to your website and rank high among the engines with it, then you need to target your strategies towards a specific user personality.
The user personality wants to get their information on their own, which means that your best shot is to rank high in the search engines to get their attention. Think of the people who discover the things you are giving. There should be plenty of them, because every second of every day, Google receives about 63,000 searches.
Think about it - who is the one who is most willing to offer you? Research the market, use analytics to track your progress, and once you determine it - focus all your strategies on it. It means choosing the right keywords and creating unique, valuable, and relevant content for your target audience.
Test performance on different devices
Did you know that more than 40% of adult users use multiple devices, browsers, and operating systems to access websites, buy something, and get the information they need? With the use of mobile devices increasing by the minute, it is necessary to optimize your blog or website for many devices.
To ensure that you are doing it right, test your search performance on various devices. In this way, you can ensure that no one is missing your excellent SEO content and strategy.
Bring consistency with content quality and frequency
Link building and high-quality content are known for the most important things that Google looks for when they rank a website. With these things in your mind, you should learn how to create great content, and fast.
Quality content tops any SEO list. But, you cannot post any content and expect it to work. If you want it to work and attract more audiences, you need high quality consistent and consistent content. Publish often and only publish good content. This will help give you higher rank and attract more audience.
Create a FAQ page
Whether you have an online business or personal blog, your goal is to attract more and more audiences. With this in mind, you want people to be interested in what you say. Therefore, when they are ready to show interest, they need to be able to get answers to their questions.
There are many reasons why you need a FAQ page. Without this, visitors will have to contact you and wait for a response. Let's face it - most people don't have that kind of time.
To cut down on unnecessary time spent answering questions from your customers or visitors, keep an updated FAQ page. This will save them and your time and make your website more efficient.
Link with social media
Many brands have reported a strong relationship between increased search rankings and increased social signals. Even though social media is not publicly defined by Google as a factor for ranking, the results it produces are only positive.
Social media is so widely popular at this point, it would be a big error not to use it as part of your SEO strategy. People are constantly online, and part of your brand awareness campaign should be focused on social media channels. Ensure that your website is constantly present and reaches visitors and customers from various platforms.
Know SEO Tools
Search engine optimization can be very complex and very often, you will not be able to fit it into your program. Thankfully at this point, many SEO tools are available to website owners. If you want to step up your SEO game and rank high in the search engines, it is extremely important to know your SEO tools.
To give you some idea what tools are necessary, here are some tools that can help any website developer.
If you want to present yourself as a leader, the best expert in the field, you have to be specific. Provide fresh perspectives, create unique content, and offer a deep understanding of topics in which your readers may be interested. Google's algorithms exclude everything that is constantly repeated on different websites, so you may want to spice things up with some originality.
People succeed and find useful. When they open the web page, they search for something. They ask for some information, help to buy products or services, helping and communicating with experts, etc. That being said, your SEO strategy should be useful to the reader. Otherwise, what's the point in reading it?
Don'ts of an SEO Strategy
There is almost no trick you haven't come up with before. The algorithm has a specific goal - to discover, detect and eliminate these moves. So, it is certainly not smart for you to use cunning, even if they are 'secret'.
Your small tricks may work for some time, but they will be recognized in the long run. Google updates the algorithms daily, so it is shortly before your website gets penalized and there is no way to return to the high places on the search engines.
Some common tricks marketers include are invisible text, stolen or duplicate content, keyword stuffing, article spinning, and doorway pages.
Use unnatural links
Many marketers make the mistake of using link schemes, tactics that help them obtain unnatural links. They either buy or trade them to increase the reputation of their website very quickly. Yes, this process can be extremely long and frustrating, but link schemes are discovered more often than you can imagine.
Such schemes include hidden links, link farms, periodic domain purchases, comment spam, and article directories.
Keywords were important for search engine optimization. Over the past decade, their density has not been one of the most common metrics, but you still shouldn't force keywords to rank high in search engines. First of all, you will be wasting the quality of your content and with it, the satisfaction of the user. Second, more frequent use does not mean that search engines will find your posts faster than others.
Do not stop using target keywords in your content, but try to stick to realistic keyword targets.
Start with alt tags and snippets and move to headings and custom URLs - small things make a whole. How you handle them will determine how fully you make it, which can greatly affect the performance of your search engine.
Pay attention to trivial matters, metadata. Marketers forget about it and ignore it because they focus too much on content quality or website design. But, they are as important as any other part of your website.
Avoid voice search
Voice search is taking up a written search. Estimates say that by 2020, 50% of all searches will be voice-based, while 30% of them will be made without the use of screens. Right now, there are 60% of smartphone users who started using voice search in the last year.
People use voice commands more often than anyone would expect, so you better keep up with the latest trends. Voice search is no longer a novelty, but it is fast becoming a habit of many. Keep this in mind and optimize your website based on the needs of your target market. Odds are, they need and use voice search on a daily basis.
Target keywords of your choice
There will, of course, be keywords that make you believe you have the best shots at ranking high in search engines. However, these opinions are often unrealistic and incomplete. This is not the only time to trust your gut - the field is extremely competitive, so you should definitely get some help.
Use analytics tools to see which keywords are the best option for your company and your region. When you learn what your target customers see when using search engines, you can know which keywords to use.
Allow longer loading
People do not live on pages that load very slowly, and we all know it. They spend not minutes but seconds on the website. So, if you do not take care of the slow loading time, chances are you will lose visitors before you open your page and you can do them with your amazing design and content. Know the importance of a fast loading website.
User experience depends on many factors, one of them being the loading time. If you want to provide a satisfying experience to your explorers, you cannot allow a longer load time.
Are you ready to optimize your current SEO strategy? These do and do not help you get on the right track and avoid penalties from search engines. The more focused you are on your SEO strategy, digital marketing solutions, and its implementation, the higher you can rank on search engines. Ultimately, this is the main goal of every successful search engine optimization strategy.