What is SEO strategy?
SEO strategy is the process of organizing website content by topic, which helps in understanding the user intent of Google while searching for search engines. By optimizing a page around the main topic, and then covering the topic with keywords for each topic, you can increase your EAT in the eyes of the search engine that will help you to rank.
What is SEO?
Search Engine Optimizer (SEOs) are people who search for websites to help them appear higher on search engines and get more "organic traffic". In short, SEO services analysts are highly skilled content strategists and helps a business explore opportunities to find answers to people's questions about the industry through search engines.
There are three types of SEO in the industry that an SEO strategist can focus on:
This SEO focuses on content that is "page no-page", and how that content can be optimized to boost a website's ranking for specific keywords.
This SEO focuses on the links that are directing the website to other places on the internet. "Backlinks," and the number of publishers who link to your website, helps you build trust in the eyes of a search engine. As a result, your website ranks high.
This SEO focuses on the architect of a website, examines the back-end of the website to determine how "technical" each web page is. Google pays as much attention to a website's code as it does to its content, making this feature very important in a website's search engine rankings.
Keep in mind that not every business can optimize their website for search in the same way, and therefore not every SEO will have the same process optimization process. It is the job of the SEO to examine their industry, what is important to their audience, and to develop an SEO strategy that puts the right content in front of that audience.
With this in mind, you can follow these 14 steps to ensure bases for your SEO strategy.
SEO Content Strategy
- Make a list of topics.
- Make a list of long-tail keywords based on these topics.
- Analyze Google’s First Page
- Build pages for each topic / Create Something Different or Better
- Set up a blog
- Optimize For On-Page SEO
- Optimize For Search Intent
- Blog every week to develop page authority.
- Make Your Content Look Awesome
- Create a link-building plan
- Compress all media before putting it on your website
- Stay current on SEO news & practices
- Measure and track your content's success
- Improve and Update Your Content
1. Make a list of topics
Keywords are at the heart of SEO, but they're not really your first step to organic growth. Your first step is to make a list of topics you want to cover from one month to the next.
To get started, make a list of about 10 short words and phrases related to your product or service. Use an SEO tool (Google's Keyword Tool, Ahrefs, or SEM Rush) to identify their search volume and come up with understandable changes for your business.
You're linking these topics to popular short-tail keywords, as you can tell, but you're not dedicating them to individual blog posts. If you are just starting to optimize your website for search, then these keywords are the only competitors to rank high for Google. We will explain how to use these topics in just one minute.
Using search volume and competition as your measure, limit your list to 10-15 short-tail keywords that matter to you, and that people within your audience are searching. Then rank this list by priority, based on your monthly search volume and the relevance of your business.
For example, if a swimming pool business is trying to rank a "fiberglass pool" - which is receiving 110,000 searches per month - this short tail keyword might be the one that represents an overarching topic that For they want to create content. Businesses will then identify a range of long-tail keywords that relate to this short-tail keyword, have a reasonable amount of monthly research, and help learn about the topic of the fiberglass pool. We will talk more about these long-tails in the next step of this process.
Each of these keywords is called a "column", and serves as the primary support for a large "set" of long-tail keywords, which takes us to the next level ...
2. Make a list of long-asked keywords based on these topics
Here you will begin to optimize your pages for specific keywords. For each column you identify, identify five to 10 long-tail keywords using your Keyword Tool, digging deeper into the actual topic keywords.
For example, we regularly create content on the topic of "SEO", but it is very difficult to rank on Google for such a popular topic in this brief description. We also run the risk of competing with our own content by creating multiple pages - all targeting the same keywords - and possibly the same search engine results page (SERP). So, we do keyword research, optimize images for search engines, create an SEO strategy (which you are reading now), and other subtopic content within SEO.
This allows a business to attract people who have different interests and concerns about owning their products - and ultimately creating more entry points for those who are interested in buying something.
Use sub-topics to come up with ideas for blog posts or webpages that explain a specific concept within each main topic that you identified in Step 1. Plug these sub-topics into your Keyword Research Tool to build a base for each blog post.
Together, these sub-topics form a group. Therefore, if you have 10 column topics, they should be prepared to support a group of five to 10 subdivisions. This SEO model is called a "topic group" and modern search engine algorithms rely on users to link to the information they are looking for.
Think about it this way: the more specific your content is, the more specific your audience needs are - and the more likely you are to turn that traffic into leads. This is what Google values in the websites that crawl it; Pages embedded in the internal workings of a common topic are seen as the best answer to a person's query, and will rank high.
You may also like to read:- How to Do Keyword Research for SEO?
3. Analyze the first page of Google
It’s great you have completed the keyword research, let’s check what is currently working on the keyword you want to rank. To check this simply enter your keyword in google and analyze the keywords, content, facts, topics, headings they have used in their article, and with this in mind move to the next step and create something unique more amazing then present there.
4. Create pages for each topic / make something different or better
When it comes to ranking in websites and search engines, it may be impossible to get a page for a handful of keywords. But this is where the rubber road meets:
Create a topic of 10 columns that you covered in Step 1 and a web page for each one that outlines the topic at a high level - using the long-asked keywords that you came up with for each group in Step 2. Was. For example a column page. , SEO can describe SEO in brief sections that identify keyword research, image optimization, SEO strategy and other sub-topics. Think of each column page as a table of contents, where you are giving your readers a brief overview on the subtopics that you will explain in detail in the blog posts.
Take a look at your keyword list to determine how many page colums you should create. Lastly, the number of topics created on a column page should match how many different products, offers and locations your business has. This will make it much easier for your prospects and customers to find you in search engines, no matter what keywords they use.
Every web page needs to include content that is relevant to your prospects and customers and should include images and links to pages on your site to enhance the user experience.
5. Set up a blog
Blogging can be a great way to engage your website users and rank them for keywords. After all, each blog post has a different web page, that gives you the opportunity to rank in search engines. If your business doesn't already have a blog, set one up. This is where you get to know each sub-topic in detail and actually start appearing on Google.
When you write an article, and fill out your groups, you should do these three things:
- First, include your long-tail keywords more than three or four times throughout the page. Google doesn't recognize exact keyword matches as often as it does. In fact, many examples of your keywords can be a red flag for search engines that you are "keyword filled". This can fine your website and drop your rankings.
- Second, link to the column page you created on this issue. You can do this as a tag in your Content Management System (CMS) or as the original anchor text in the body of the article.
- Once you publish each blog post, link it to the column page that supports this sub-topic. Find the point on your column page that introduces a subsection of this blog, and link it here.
By connecting both columns and groups in this way, you're telling Google that there's a connection between the long-asked keyword and the topic you're trying to rank.
You may also like to read:- Why Blogging is Important for SEO to Rank Website
6. Optimize For On-Page SEO
Hey you just wrote an amazing article! Now it's time optimize the page for On-Page SEO, find the best and catchy meta tags according to your article and update it, the meta should be catchy enough that people find it helpful and click, not only meta also optimize your page, for keyword, headings, alt tags, long tail keywords, and other SEO parameters.
7. Optimize For Search Intent
Search intent (or user intent, viewer intent) is a term used to describe the purpose of a search online search. That's why someone searched specific terms and Google wants to rank the pages that match the search term as well as the search intent behind a particular search query.
Now SEO is not like it was years ago, the playing with keywords only, now if you want to rank then you need to optimize your content for user search intent.
8. Blog every week to develop page authority
Not every blog post or web page you write belongs to a topic group. Google also has the value of writing effective topics that your customers care about in order to give your website authority. This will give Google extra attention on your domain as you include content on your primary topics.
With that in mind, talk to the blog at least once a week. Remember, you are blogging primarily for your audience and not for search engines. Write about things that interest your audience and / or prospects, make sure you're including relevant keywords where appropriate, and your audience will slowly start paying attention and clicking.
Keep in mind that not every topic will be the same in importance, and as your groups move out of the group, you will need to prioritize based on the needs of the company. So, make a list of all the different web pages you want to create and rank. Then, develop a program and plan an attack to build those pages.
Keep your list updated and prioritize which web pages will help you achieve your business goals.
9. Make your content great
On the first page of Google you’ll see the links of famous bloggers, or news sites, if you want to rank higher than them then you need to provide something special that they aren’t. And that could be the high quality and unique content, write that content the way that every reader likes to read and share in his/her timeline, and if they like your content then you’ll rank higher on SERP.
10. Create a link-building plan
The theme cluster model is your way of SEO this year, but it's not the only way to rank your website content.
Our first five steps were dedicated to on-page SEO strategy. Link-building is the main purpose of off-page SEO, and is also a big factor in how search engines rank your web pages. What is link building? Glad you asked.
Link-building is the process of attracting links (also called "backlinks") to your website from anywhere on the web. As a general rule, the larger the page authority on the parent website, the greater the impact on the rank of the web page to which it is linked.
For now, consider the different ways you can attract inbound links to your website. Start small - maybe share your link with other local businesses in exchange for links to your sites. Write some blog posts and share them on Twitter, Facebook, Google+ and LinkedIn. Consider contacting other bloggers for guest blogging opportunities so you can link back to your website.
The great way to get inbound links is to post articles related to current news or events. That way, you have a shot at being associated with an industry influencer or other bloggers in your industry.
You may also like to read:- How to Get Quality Inbound Links to Site
11. Compress all media before putting it on your website
This is an important but a small step in the SEO process. As your blog or website grows, you will no doubt need more pictures, videos and related media to host there. These viewer assets can help keep your visitor's attention, but these assets are easy to forget, are still technically computer files - and computer files are file sizes.
As a general rule, the larger the file size, the harder it is for an Internet browser to present your website. And the web page speed is a most important ranking factor when search engine decides to rank your website in its index.
Therefore, the smaller the size of the files, the faster your website will load and as a result you may rank higher on Google. But how to reduce the file size on your computer once?
If you want to upload an image to a blog post, for example, first check the file for its file size. If it's anywhere in the megabyte (MB) area, but only 1 MB, it's a good idea to use an image compression tool to reduce the file size before uploading it to your blog. Sites like TinyPNG make it easy to compress images into blocks, while Google's own squash is known for shrinking image file size at a microscopic level.
Lastly, keeping your files in kilobytes (KB) can significantly protect the page speed of your website.
Be careful when compressing your images and see the actual size of the file after exporting it back to your computer. While some tools may not be right for the size you show, others may sacrifice image quality when clicking on artwork.
12. Stay up to date on SEO news and practices
Like the entire marketing landscape, search engine space is always evolving. Staying on top of current trends and best practices is a difficult task, but there are many resources online resources that can make it easier for you to stay on top of SEO news and changes that can impact your website and your SEO strategy. Are.
Here are some resources:
13. Measure the success of your content and track it
SEO can take a lot of time and effort. If you can't see the fruit of your labor, is he having a good time and effort? There are many metrics that you can track on a daily, weekly or monthly basis to keep track of your SEO plan and measure your success.
Because the metric you care about is organic traffic (a traffic that comes from a given search engine), find a tool that allows you to track your organic traffic numbers and your pages every long time. Targeting how your pages are ranking under Deal Keywords. SEMrush is a great reporting tool for this purpose.
Create a monthly dashboard using Excel, Google Sheets, or web analytics packages so you can see how much traffic your website generates from organic search.
In addition, tracking your actual rankings (search engine results pages) on indexed pages, leads, ROI, inbound links, keywords, and SERPs can help you identify areas of success as well as opportunities.
14. Improve and update your content
Your website may have some old articles and content that you can use to generate more traffic, you think the article is old enough to update, or some parts of the content will have to be replaced. See what you can add, and update new content, if Google notices that quality changes with new content, it will reward you.
Once you've created your monthly SEO plan, you need to create a process to keep it up to date with new intentions and keywords. Here are some steps.
1. Customize your content historically.
Set aside some time each month to update old blog posts with new and outdated information so that it ranks among the SERPs. You can use this time to add an SEO optimization that was not in the original post, such as missing text.
2. Pay attention to changing keywords and new search intentions.
After a few months, find out where your blog posts are ranking and for what keywords they are ranking. This can help you organize the title or text to take advantage of the new keyword rankings.
3. Add more editorial value to your old content.
Sometimes, you will find that a post is completely out of date. In this regard, you should go beyond SEO breast SEO update and give it complete refreshment. You can add new sections that add depth to the post, or add references or actual data that can get the post more referral traffic, by updating this date information or statistics.
4. Focus on new content and updates aimed at SEO in a monthly content plan.
To sustain your SEO strategy, it can help you create and improve a monthly content strategy. Then include your content plan in a spreadsheet or document that your team can easily monitor and track.
The following content is an example of a monthly content planning process that takes the above steps into account.