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Customer Relationship Management

Customer Relationship Management

Customer Relationship Management

What Is A CRM ?

CRM software is a system that enables you to nurture relationships with customers and prospects to drive sales or sustain long-term profitability. It also aggregates streams of customer data to surface insights that help you make better business decisions.

CRM software is a system that enables you to nurture relationships with customers and prospects to drive sales or sustain long-term profitability. It also aggregates streams of customer data to surface insights that help you make better business decisions.

You’ve learned what is CRM software, but what are its uses? There are plenty of benefits of a CRM software. It can be set up for insights, automation, integration, visibility, accessibility, and collaboration—the result is increased productivity and more efficiency to your business. Here are the key advantages of CRM software:

  • 1. Streamline customer profiling

    Get a 360-degree visibility over your customers with details of their demographics, contact information, transaction history, and support interactions, among others. Organizing this customer information in a single, centralized location makes it easy to sort, store, and retrieve as needed.

  • 2.Boost sales opportunities

    Having access to crucial information gives empowers you to enhance your strategies. It streamlines qualifying leads and converting promising prospects to make sure you are spending time on valuable leads. Make the right approach at the right time when upselling or cross-selling. If you have dormant customers, you can re-engage them by reaching out proactively.

  • 3.Leverage data-driven decisions.

    The tool gives you deep insights about your customers and the market behavior by gathering disparate data together. It looks through trends, patterns, and insights to empower your strategies. You also get visibility on the sentiments of your customers towards your brand by translating the data streams coming from sources such as sales data, support interactions, and social media content.

  • 4.Forecast sales efficiently

    You can improve your forecasting through an efficient and transparent sales pipeline. This will show you the tasks and deals that are incoming and going out. Know which of them are moving or inactive so you can respond appropriately. This also helps you make changes to ensure your business goals are achieved.

  • 5.Align marketing and sales

    These two processes work together to improve your overall customer experience. They both share information about contacts, customer insights, and deals. Marketing teams can help your sales team increase their sales while the sales teams can empower marketing teams in their marketing strategies, brand messages, and campaigns.

  • 6.Monitor your customer’s social posts.

    Social media channels can be managed in a single platform. This makes it easy to respond when a customer reaches out to you. Brand mentions will let you know your customer’s sentiments. Understand what you’re doing right and improve them by knowing your customer’s praises. Meanwhile, resolve and address the rants and issues thrown by your customers to enhance their experience.

Various features of CRM software can organize contacts, manage deals and tasks, automate workflows, track leads in the sales cycle, run and measure campaigns, and generate reports in one platform. CRM software also aligns the workflows and data of various departments, mainly sales, marketing, and support, and promotes collaboration among teams. How does a CRM software work will depend on how many of these features it has.

  • 1.Contact management.

    Customer data such as contact information, support interactions, demographics, and transactions, among others, are stored in a unified hub. This also streamlines information retrieval.

  • 2.Lead management.

    It helps you manage leads throughout its entire lifecycle right from prospecting up to conversion. Pipeline stages can be configured to match your requirements. Customer profiles and interactions are centralized for contact management.

  • 3.Tasks and deals.

    Automatically add tasks and deals into customer information. It streamlines populating, assigning and monitoring items on your sales pipeline. Information is updated in real-time to ensure you have access to the latest changes.

  • 4.Email tracking.

    Built-in on the CRM tool or available as an add-on, this feature gives you visibility when your email campaigns are clicked and opened. CRM tools commonly integrate with popular email services such as Gmail, MailChimp, and Outlook.

  • 5.Campaign management.

    Empower your campaigns by managing it from creation to delivery. It segments customers, leverage targetting, and streamline workflows. Metrics are used to measure a campaign’s success with data-driven insights.

  • 6.Social media management.

    Get insights on how your audience interacts with your social media accounts. Information from comments, likes, and dislikes, among others, will give you information to improve your marketing strategies and customer experience.

  • 7.Reports and dashboards..

    It accelerates how you generate reports in real-time with accuracy. Valuable data is consolidated to uncover crucial insights about your market, trends, patterns, and behaviors.