How important do you consider navigation in a web site?

What if you could set up storefronts – 24 hours a day, 7 days a week – in every worldwide location in which there was a phone line? You know that your business would grow; you would be able to reach customers that you weren’t able to before. Instead of being within the reach of only those who walk by your store on Main Street or see your ad in the yellow pages, with the Internet you can reach people in the next town or across the world.
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