Google is hoping that the saying “if at first you don’t succeed, try, try, again” will work out for them with Google+.
Launched as a private beta version on Tuesday, Google+ is the search giant’s latest attempt at a version of Facebook. The company has tried this before with products such as Orkut, Google Wave and Buzz.
Google+ brings together four applications: “Photos” allows users to upload photos; “Hangouts” is a videoconferencing type application; “Sparks” provides a news feed; and “Circles”, which is the bit that allows “Googlers” to organise friends into different groups and share things with them.
The problem Facebook poses for Google is real. Both the current and former Google CEOs, Larry Page and Eric Schmidt have admitted they didn’t take the threat of Facebook seriously. Facebook users are already looking at more pages on the web than Google users (including YouTube) and spending longer doing it.