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What Is Typography and How to Get It Right: A Beginner’s Guide

Typography is taken into consideration particularly when designing a website, because it makes a difference to the visitor on the website. So, it is one of the most scrutinized terms. 

What is Typography ?

It is an art of arranging text and letters in a way that makes it more readable, clear and visually appealing to the reader. Mainly it includes, 

1. Font Style

2. Appearance

3. Structure

Also, it can be said that typography brings the text to life. 

Typography has existed since the 11th century, but nowadays it is associated with both the digital world and print. Also, the advent of the internet is hugely responsible for the diversity in the fonts and font types, thus making typography more visually diverse than ever before. 

Importance of Typography 

1. Important parameter of user interface design

2. Strong Visual Hierarchy 

3. Graphic Balance to the website

4. Set the product’s overall tone

5. Ensures excellent user experience

6. Optimize readability & accessibility

7. Holds the attention of the visitor on the website

8. Impressive typography has deep effect on the way website information is perceived

9. Helps in carrying forward the company brand forward

10. Builds trust with user

Here is the list of eight important typographical design elements.

1. Fonts & Typefaces

2. Contrast

3. Consistency

4. White space

5. Alignment

6. Color

7. Hierarchy

1. Font & Typefaces

These two terms are often confused with each other or considered synonyms, but there is a huge difference between the two. A typeface is a collective name of the family or it is a design style that includes a large character of different sizes, and weight. 

A font, on the other hand, is a simple graphical representation of the text character or a specific style within that typeface, such as bold, condensed or italic. 

To cite an example, a blog post can be written all in one typeface but can include multiple fonts. 

Basically, there are three typefaces, including: Serif, sans-serif, and decorative. A skillful designer will not keep more than three fonts. The best way is to keep Serif Fonts as title and Sans Serif Fonts as paragraph or vice-versa. 

2. Contrast

This is a way to highlight the idea or message in the way you want to emphasize to the reader. It is worth-while to spend some time on the text as it makes the content more meaningful and attention-grabbing. The contrast is mainly created by playing with the color, styles, sizes and varying types. It is also a way to create a sense of change of section and impact on the reader. 

3. Consistency

It is crucial to keep the typefaces consistent. This is to avoid creating messy interface and create a brand identity. Sticking to the same font styles, helps the reader understand the reading more precisely and notice the patterns. Consistency here implies is to choose consistent font for headers, and another for sub headings and stick to it. Through this way, a holistic experience using the same fonts and typefaces throughout. 

4. White Space

It is also referred to as ‘Negative Space’. This space is found around text or graphics, and is often overlooked. But if a healthy amount of spaces are added then the text can become more readable and provides an overall aesthetically pleasing look to the website. These spaces include, margin, padding or areas without text or graphics, thus help in creating clear distinction between the blocks of information. 

5. Alignment

Alignment is the process of arranging the text, images or videos in such a way there is a symmetric space, distances and size in between each element. The alignment is used as per the industry standards. 

  • Left: Text aligned to the left side.
  • Right: Text aligned to the right side.
  • Center: Text is not aligned to any of the margin. This is more relevant for titles than for large amounts of text. It makes the text hard to read if the texts are long. 
  • Justified: Text is aligned along the left margin and the text flushes between left and the right margin. 

6. Color

It is an important part of the typography. This is a chance for the designers to showcase the creativity and designing. Text color should be selected carefully, it where the website information will be displayed. The main thing that is considered while selecting the color is that it should be both eye-catching and clearly legible, even for those with visual impairment. 

Conclusion

Typography is one of the most crucial concepts of User Interface Design, and mastering the concept is the only way to become a fantastic UI designer. The concept is much detailed and many professional designers have completed books on the same topic. But this article has covered all the basic things which are essential for communicating with the reader in the clear and easy to read. That is what matters the most. 

However you can avoid this when creating websites using Darlic, by using pre-installed fonts that are set considering typographical demands. 

What and Why is HTML Minification Important? How to Minify HTML, CSS

Why is HTML Minification Important? How to Minify HTML, CSS?

What and Why is HTML Minification Important? How to Minify HTML, CSS

What is Minification?

Minification means to minimize code (HTML, CSS, JS) and markup in your web pages and script files. 

This reduces load times and bandwidth usage on websites. Moreover, it improves site speed and accessibility. Additionally, a user can access your website even with a limited data plan.  

Why Minify HTML?

The primary goal is to remove redundant or unnecessary data such as spacing, well-named variables, and comments. Although developers tend to make the code and markup more readable for others who might work on it later.

But it puts a negative effect when it comes to serving pages. Therefore, anything that makes the HTML readable to developers but is not essential for the compilation that can be modified and eliminated. 

When files are minified then, comments, extra-spaces are removed and variable names are crunched to minimize the code and reduce the file size. There is only one downside of this process that the minified file is not readable. So, it is crucial to keep both versions of the file. 

Designers and developers can work on the human-readable file whereas the other version is used to deploy to the server. 

To distinguish the files from one another, the original resource contains “.html” and the minified version uses “.min.html” file extension.

Sometimes the minimized file size is reduced to 60%. 

Why Minify CSS?

Across the board, the source code minification reduces the size of the file and can speed up how long it takes the browser to download, and execute such code. However, the critical thing about reducing CSS is that CSS is a render blocking resource on the web.

This means that users will probably not be able to view any content on a web page unless the browser has created CSSOM (DOM but not with CSS information), which only happens when this document After downloading and parsing all the style sheets represented by the document.

The minification is important because unnecessarily large CSS files, due to shipping of unminified or unused CSS, help provide users with this unwanted experience.

What is the difference between minification, obfuscation, compression, encryption, or uglification?

Code minification and compression are often used interchangeably, perhaps because they both address performance optimizations that reduce size. But they are different, and I want to explain how:

Minification

Alters the content of code. This reduces the code file size by removing unwanted spaces, characters and formats, resulting in fewer characters in the code. It can optimize the code by changing the variable securely to use even fewer characters.

Compression

Doesn’t actually change the content of the code – well, unless we consider binary files such as images, which we are not covering in this research. When the browser is requested, it reduces the file size by compressing the files before serving the browser.

Uglification

This is essentially the same as Manifestation. Uglify JS is a JavaScript library for minimizing JavaScript files. To ‘uglify’ a JavaScript file is to minify it using Uglify. Ability improves performance while reducing readability.

Encryption

This is the process of translating data called plain data, into encoded data. This encrypted, or encoded, data is known as zero text, and requires a secret key to decrypt it. Browser cannot execute encrypted code. Encryption is a security feature, and does not necessarily reduce the size of a file.

Obfuscation

This process is done to hide the business logic. The code is modified in such a way that it is not readable by humans. This makes reverse engineering difficult. Unlike advanced encryption, computers are still able to understand and apply code. Obfuscation is accomplished by renaming variables, functions, and members. The resulting reduction in file size also improves performance, although this is not the root cause of the problem.

Here’s how a developer would write a JavaScript file for usage in a website:

How Unminified, CSS code looks like before minification:

html,
body {
  height: 100%;
}
body {
  padding: 0;
  margin: 0;
}
body .pull-right {
  float: right !important;
}
body .pull-left {
  float: left !important;
}
body header,
body [data-view] {
  display: none;
  opacity: 0;
  transition: opacity 0.7s ease-in;
}
body [data-view].active {
  display: block;
  opacity: 1;
}
body[data-nav='playground'] header {
  display: block;
  opacity: 1;
}
/* Home */
[data-view='home'] {
  height: 100%;
}
[data-view='home'] button {
  opacity: 0;
  pointer-events: none;
  transition: opacity 1.5s ease-in-out;
}
[data-view='home'] button.live {
  opacity: 1;
  pointer-events: all;
}
[data-view='home'] .mdc-layout-grid__cell--span-4.mdc-elevation--z4 {
  padding: 1em;
  background: #fff;
}

White space is used generously and long.

When minified, the same CSS code looks like this:

body,html{height:100%}body{padding:0;margin:0}body .pull-right{float:right!important}body .pull-left{float:left!important}body [data-view],body header{display:none;opacity:0;transition:opacity .7s ease-in}body [data-view].active{display:block;opacity:1}body[data-nav=playground] header{display:block;opacity:1}[data-view=home]{height:100%}[data-view=home] button{opacity:0;pointer-events:none;transition:opacity 1.5s ease-in-out}[data-view=home] button.live{opacity:1;pointer-events:all}[data-view=home] .mdc-layout-grid__cell--span-4.mdc-elevation--z4{padding:1em;background:#fff}

What is JavaScript Minification?

Minimization, also called minimization, is the process of removing all unnecessary characters from JavaScript source code without modifying their functionality. This includes using small variable names and functions to remove empty spaces, comments and semantics. Short file size as a result of minifying JavaScript code.

For example, here is a block of code before and after the minification:

Before Minification: eight lines of JS code

// This function takes in name as a parameter
// and logs a string which greets that name
// using the information passed
function sayHi (name) {
console.log ("Hi" + name + ", nice to meet you." )
sayHi("Nick");

After minification: A single line of JS code

function sayHi(o){console.log("Hi"+o+",nice to meet you.")sayHi("Nick");

Minification increases webpage loading speed, improves website experience, make both visitors and search engines happy.

Online Tools to Minify HTML/CSS/JS

1. https://smallseotools.com/minify-html/

2. https://www.willpeavy.com/tools/minifier/

3. http://minifycode.com/html-minifier/

4. http://beautifytools.com/html-minifier.php

5. https://html-minifier.com/

Why Internship is Necessary for Students-Value of Internship for Students

Value of Internship for Students

Why Internship is Necessary for Students-Value of Internship for Students

The internship is very important for the students as it is the best opportunity to experiment and have a bright career. Even though they are a large number of unpaid internships available but some of the best institutes are recognized with the true value of having good standards. In fact, there are many benefits of completing internship, which helps in building the academic standards and also lays the foundation. Apart from all these the internship will help in building the individual development of composed teamwork, but also helps in learning more from each other. Additional it also provides the students with the innovative spirit of exploring jobs that will easily help them to build a strong spirit to find the right jobs.

New reasons why you need to do the internship are given below.

  • It is the better way to get a job opportunity as the employees would like to select the candidates who enter into the internships.
  • Helps in creating the friendly environment with each other so that you will have the basic knowledge how to mingle with employees or any organization.
  • In reality, people who have taken internships will have more value and are paid much more than others.
  • It is something like earning best institute credits towards your own educational standards.
  • The internship will help in making your career plan for a test drive that gives much more experience.
  • It is a best way to explore many things and know about the waste how to Course work for future job aspects.
  • It will build motivational spirit and create working habits.

Knowing about industry

The students should understand the basic importance of internship and should examine each and every stage in it. They should also have the ability to question the step to provide them with the better opportunity to get into valued internships. It can be even beneficial to interview the employees in order to ensure that the internship is very informative and useful. The students are also given stipend based training for all the individuals so that they can have basic knowledge of what is going to happen when they enter into any company. This is an ideal way which determines your field of interest. You can easily bridge the internship and make a platform to achieve your goals. It is given more easy to get the job and make your career to be a successful one. Remember that an internship is a way to get a job and it acts as the address to drive to know your interest.

Helps as networking

As already said internships are a great asset to build professional careers in all aspects.  The best institute provides the best way to learn more things from the internship. And at the same time it helps in building good relationships along with which the students can have  a bright future. Making good relationships can help you when you get a job in any multinational sectors. The internship as processed in the industry will give opportunity to learn about the employees working there and can also support in providing better job opportunities. If you can build your own standards including hard work and the way to communicate with all the internship members then it creates a friendly environment. And it’s important to stay in touch by developing a network of contact. It is not only important to establish a contact but also necessary to make sure that It stays for a long time. If in case you need any suggestions when you can contact them to know how to go further.

Build your own resume

Before you enter into a workspace the internships will act as a great way to build your own resume in an interesting manner. And most of the schools intend the students to complete the internship and it is made mandatory for few schools as well. Even if your school does not provide internship you can also go externally and explore your knowledge and learn more from the internship. In the resume, you can make a brief note on what type of internship you have taken along with what sort of Ideas you have learned from them. Especially the skills you learn from the internship will grab the attention of the company which may help in giving you better opportunity to be successful in their institute.

A stepping stone to success

Most of the employees look for better ways to explore their job opportunities. And the companies also provide an internship in order to explore the potential capabilities of each individual. The recruitment process will be very easy for them to understand who can survive in the organization. This could be something like an interview process for the company so that they can hear capable employees in their company.

The future of internship

Students who have taken the internship will definitely have a bright future as they can learn lots of things. And it has become one of the most integral parts of the employees during the hiring process. In fact, they are many organizations who are also showing interest to provide some information for their students to build up their own skills.  They provide the students with stipend based training that can be helpful for them throughout the career. All resorts of skills will provide the students with to achieve their goals and make a standard Foundation that can help them throughout the life.

Why Avoid Landing Page Redirect? How to Optimize Redirects?

Why Avoid Landing Page Redirect? How to Optimize Redirects?

Why Avoid Landing Page Redirect? How to Optimize Redirects?

In this article you will get to know about 

  • Meaning of “Avoid landing page redirects”
  • How to fix it

The Problem

When “PageSpeed” detects you have more than one redirect from the given URL to the final landing page then a warning will appear “Avoid Landing Page Redirects”.

To illustrate, the redirect chain can appear like this,

Example.com -> https://example.com -> https://www.example.com

Required version should be like this,

Example.com -> https://www.example.com

The redirection activates one additional HTTP request response cycle and therefore delays page rendering. There may be a case when it results in multiple round-trip request-response cycles including, DNS lookups, TCP handshake and TLS negotiation. 

The Reason

There may be many reasons you are considering redirects:

  • Original site has been moved and you wish to send the user to the current site.
  • In order to track clicks and log pages that refer users to your site. 
  • In order to reserve multiple domains
  • In order to secure the information you are sending and receiving by switching from HTTP to HTTPS.

Even if site redirection takes place due to some reason, care should be taken to implement it in such a way that your users see as little delay as possible. 

Let us suppose an address of website http://www.exmple.com that takes 365ms to load completely. However, when the same site is loaded using slightly different address which is http://example.com .

Then, the request is completed in two steps. The first step calls http://example.com which takes 158 ms and we are then redirected to http://www.exmple.com which took 365 ms. Due to redirection the total HTML request, download and render time took extra 156 ms for a total of 521 ms. 

Problem in Mobile Version

The redirects are more noticeable on mobiles because of slower networks. If your website runs on a mobile version, but on any other domain, subdomain or subfolder. There will be unnecessary redirects for all the mobile users. 

For instance, 

Example.com -> m.example.com

Or, another case may be, 

Example.com -> www.example.com -> m.example.com

Solution for Mobile Version

The simple solution is to make your site responsive such that the same content is displayed on all the devices just scaling and styling can be different as per the device width. 

Optimize the use of Redirection

Redirects can be fixed using one of the following ways:

  • HTTP Redirect
  • Javascript Redirect

Recognize the redirects to access Non-HTML resources

Non-HTML Resources

It is equally important to check if your site requires external files, such as images and CSS. Make sure that HTML calls these files directly and there are not any redirects occurring to download these files. 

Use of Slashes

There is something to consider is that one with the trailing slash is considered a directory and without a slash indicates a file. 

Directory:  http://example.com/foo/

File:           http://example.com/foo

Although many sites do not distinguish between the two sites but search engines do see them distinctly. To identify the URL redirects, check to confirm which is returning an HTTP response code of 200 and which returns the HTTP response code of 300. 

How to fix the redirects?

HTTP Redirects is the solution. 

Using this users are sent to device-specific sites. This can be accomplished by setting the user-agent in the HTTP request headers. The response code for HTTP redirection is either 301 (This specifies that the redirection is permanent) or 302 (This specifies that the redirection is temporary). 

Your task is to identify which URL garners the most traffic and then configure an HTTP-301 type redirect for all the less used URL’s to the most trafficked. Access your server’s htaccess file to implement the changes. 

Avoid HTTP redirects and Stay fast.

Why Do Most Indian Startups Fail-darlic-website-builder

Why Do Most Indian Startups Fail

Why Do Most Indian Startups Fail-darlic-website-builder

A Startup is typically constructed to be a new venture in any sort of technology. Basically, most of the startups are found by the students when they are in the college itself. And one of the saddest parts is that Indian startup economy system is witnessing a serious shutdown. Because most of the founders are sacrificing their personal life and completely dedicate themselves to the startup. In fact, there are many reasons which have led to the serious destruction of startups in India.

Why-is-Specifying-Image-Dimensions-Important-How-do-I-do-it

Why is Specifying Image Dimensions Important?

Why-is-Specifying-Image-Dimensions-Important-How-do-I-do-it

Specifying Image Dimension is one such recommendation that is given by the PageSpeed test to improve the speed of the site.


As it is well-known that every image on the web page has some attributes from which “width” and “height” are considered the most essential. And, it is important to mention the dimensions of each image on the web page. 

What happens if the dimensions are not specified?

As the web browser displays your web page, it will check the position of the text and the images. The browser builds the page according to the text length, font size, and image dimensions. 

The problem occurs when the size of the image is not specified and the web browser will first build the entire page based on the text it received and then it will rebuild the page by rendering the images and relocating the images around them. 

This is where the loading speed of the page significantly increases, particularly when there are more than one images without specification of dimensions. 

Therefore, it is very important to specify the image dimensions, so that browser can use that information to build the page without reflow and additional delays.


You may also like to read:- Combine Images Using CSS Sprites


How to specify image dimensions?

  • In HTML you can use <img> tag to specify the dimensions.

This is how it looks like without dimensions.

<img src="picture.jpg" />

Let’s say the dimensions of the image are 500X200.

<img src="picture.jpg" width="500" height="200" />
  • By using inline CSS, you can add in below-mentioned way.
<img src=" picture.jpg" style="width: 300px; height: 200px">
  • By using external CSS, it can be done as below:

#picture.jpg 

    width: 300px; 

     height: 200px; 

}

  • Advanced users
    • Can use responsive designs for CSS according to the type of content.
    • Can set min/max for width/height
    • Add padding for image containers
    • Add absolute positions for images that will fill those containers

How To Find Best E-Commerce Platform For Small Businesses In 2019

Private ventures need to address well informed clients’ issues without harming their spending limit. Here are top tips that will enable them to pick the privilege eCommerce stage in 2019. From stick to the plane-You can sell anything on the web. Truly, it’s 2019, and the privilege eCommerce stage can enable your business to go past a physical store. In any case, at that point, entrepreneurs are still in quandary about how to make the most from the online world utilizing an appropriate and sensible stage. All things considered, this article is for them in the event that they are prepared to bring an online transformation.Read on to get helpful hints to pick the perfect eCommerce stage for independent venture in 2019 and past. Let’s be honest. You meet veterans like Amazon, Flipkart, Alibaba, and even Facebook when you enter the universe of internet shopping. Basically, the thrill ride is going to start! There, innovation loans some assistance with a plenty of eCommerce stages. Be that as it may, these readymade stages are created by remembering different business prerequisites, and in this way, you have to do what’s necessary homework to locate the correct one for your online business. Here we give a couple of main factors that can go about as a venturing stone for your online business.

How-to-Enable-GZIP-compression-its-Importance-and-Benefits-oxo-solution-digital-marketing-sompany

How to Enable GZIP compression its Importance, and Benefits

How-to-Enable-GZIP-compression-its-Importance-and-Benefits-oxo-solution-digital-marketing-sompany

What is Gzip Compression?

It is a technique to compress and decompress files. It reduces the size of the html, css, and javascript. It is a file format and is enabled on the server side. 

When a user visits your website, the files from the server end are requested by the client’s browser. The server compresses the files and thus reduces the transfer time. On the client’s side the file is first decompressed and then visualized. 

Why Gzip Compression is important?

It is recommended because of the reasons below;

  • Sometimes the file size is reduced to 70%.
  • It increases the page speed.
  • Cost benefit ratio: high

Enable Compression using .htaccess

Compression can be enabled by adding code below to a file named .htaccess on web host/server.  

<ifModule mod_gzip.c>

mod_gzip_on Yes

mod_gzip_dechunk Yes

mod_gzip_item_include file .(html?|txt|css|js|php|pl)$

mod_gzip_item_include handler ^cgi-script$

mod_gzip_item_include mime ^text/.*

mod_gzip_item_include mime ^application/x-javascript.*

mod_gzip_item_exclude mime ^image/.*

mod_gzip_item_exclude rspheader ^Content-Encoding:.*gzip.*

</ifModule>

You may also like to read:- Why is HTML Minification Important? How to Minify HTML, CSS?


Enable Compression on Apache Web Servers

If the above does not work try using below code:

AddOutputFilterByType DEFLATE text/plain

AddOutputFilterByType DEFLATE text/html

AddOutputFilterByType DEFLATE text/xml

AddOutputFilterByType DEFLATE text/css

AddOutputFilterByType DEFLATE application/xml

AddOutputFilterByType DEFLATE application/xhtml+xml

AddOutputFilterByType DEFLATE application/rss+xml

AddOutputFilterByType DEFLATE application/javascript

AddOutputFilterByType DEFLATE application/x-javascript

Enable Compression on NGINX

Add the below code to the config file

gzip on;gzip_comp_level 2;

gzip_http_version 1.0;

gzip_proxied any;

gzip_min_length 1100;

gzip_buffers 16 8k;

gzip_types text/plain text/html text/css application/x-javascript text/xml application/xml application/xml+rss text/javascript;

# Disable for IE < 6 because there are some known problems

gzip_disable "MSIE [1-6].(?!.*SV1)";

# Add a vary header for downstream proxies to avoid sending cached gzipped files to IE6

gzip_vary on;

Enable Compression on IIS

If your are using IIS server, we recommend you to check out Microsoft’s guide:

how to enable compression 

Do you find this tutorial useful? If yes, you will certainly love our support. OXO Solution hosting plan includes 24/7 support from our experienced developers. 

Check out our plans.

How-to-Enable-Keep-Alive-What-is-it-its-Methods-and-Benefits

How to Enable Keep-Alive? What is it, its Methods and Benefits

How-to-Enable-Keep-Alive-What-is-it-its-Methods-and-Benefits

Enabling keep alive allows the visitor’s browser to download the content files including images, javascript files, css files etc through a persistent TCP connection. This means it will not make different requests for each file and thus reduces the request amount and speed up a web page. 

Whenever the browser requests a file from the server, interaction takes place between the server and browser it creates a communication pattern that is keep-alive. 

Benefits of using Keep-Alive

  • Minimizes latency and an overall increase in loading speed and performance.
  • Better site performance will be an advantage in terms of SEO and ranking.
  • Minimizes the usage of CPU and memory due to a lesser number of the generated HTTP requests. This is an advantage to all hosting plan users (free hosting, shared hosting, and VPS).
  • It provides HTTP pipelining which means same TCP connection is used to deliver requests
  • All modern browsers support Keep-Alive
  • Additional benefits will be added to you if your website uses HTTPS and SSL certificates.

You may also like to read:- How to Fix Serve Resources from a Consistent URL?


How to enable Keep Alive?

Firstly, you need to determine whether Keep Alive is enabled or disabled on your server. Analyze your website using a tool such as GTmetrix.

In case of Apache 

You can choose one of the following ways:

  1. Open Apache configuration file on server and add. 

KeepAlive On

Your server needs to be restarted after adding this.

2. .htaccess file, add the below code

<ifModule mod_headers.c>

Header set Connection keep-alive

</ifModule>

In case of NGINX

If Keep Alive is disabled in your config file, you will find the following in the file. 

Keepalive_disable

You can use below code to make changes in the settings:

keepalive_requests

Keepalive_timeout

To sum up, improved site speed and performance will eventually keep your visitors happy.

Fix Leverage Browser Cache for Images, CSS and JS--oxo-solution-digital-marketing-sompany

Fix Leverage Browser Cache for Images, CSS and JS

Fix Leverage Browser Cache for Images, CSS and JS--oxo-solution-digital-marketing-sompany

Whenever the visitor’s browser loads the web page, it has to download all the files (HTML, CSS, Javascript and images) to display the content on the page. This leads to two types of issues:

  • Firstly, files may be of a smaller size or large size but big files will obviously take longer to download and particularly on the slower internet connection.
  • Secondly, there will be a separate request to server for each file. As the number of requests increases it has to do more work and thus leads to a decrease in the speed of the page load time.

Now, the question arises: what role does the browser cache plays? 

Browser cache saves some of the files when visitor  first time open the website. This helps in reducing the load time when the visitor moves to another page or revisit the site again. In first attempt the time taken by the visitor will remain the same but will reduce in another attempt and thus helps in improving the site performance. 

Leveraging browser cache means to edit your HTTP headers to set an expiry time for certain type of files. 

How to fix the leveraging browser cache?

Apache

Access the file .htaccess file in the root of your domain. In this file set the cache parameters to tell the user about the type of files you want to cache.  As per the types of files, you can set the expiry time for each file. 

## EXPIRES CACHING ##

<IfModule mod_expires.c>

ExpiresActive On

ExpiresByType image/jpg “access 1 year”

ExpiresByType image/jpeg “access 1 year”

ExpiresByType image/gif “access 1 year”

ExpiresByType image/png “access 1 year”

ExpiresByType text/css “access 1 month”

ExpiresByType application/pdf “access 1 month”

ExpiresByType application/javascript “access 1 month”

ExpiresByType application/x-javascript “access 1 month”

ExpiresByType application/x-shockwave-flash “access 1 month”

ExpiresByType image/x-icon “access 1 year”

ExpiresDefault “access 2 days”

</IfModule>

## EXPIRES CACHING ##

Leveraging browser cache using Nginx

Add the below code to the snippet of your server block.

location ~* \.(jpg|jpeg|gif|png)$ {

    expires 365d;

}

location ~* \.(pdf|css|html|js|swf)$ {

    expires 30d;

}

Add Cache-Control Headers for Nginx 

location ~* \.(jpg|jpeg|png|gif|ico|css|js)$ {

expires 90d;

add_header Cache-Control “public, no-transform”;

}


You may also like to read:- Why is Specifying Image Dimensions Important?


Leveraging browser cache WordPress using Plugins

A plugin can also be installed to obtain the same functionality. A plugin will not only handle all the settings of leverage browser cache, but it will also perform a number of other caching optimizations, such as creating temporary copies (file cache), Memcache, database optimization, and other optimizations which make your site faster. 
The plugins that can be preferred are WPRocket, WP Fastest Cache, and W3 Total Cache and premium caching plugins.

Be careful

  • Set the expiry date of a minimum of one month.
  • Do not set the date for more than a year in advance.
  • If you set the parameters too long, the user may not get the fresh content.

Conclusion

This article explained the ways in which you can leverage browser cache using apache, nginx or wordpress plugins. You have to make sure that website speed testing tools should not show this as an error in order to gain improved website speed. 

In case you feel this is beyond your capabilities you can contact us to leave the stuff in the hands of the PRO’s. 

Avoid a Character Set in Meta Tag? How to Fix with PHP, Apache, Nginx

Avoid a Character Set in Meta Tag? How to Fix with PHP, Apache, Nginx

Avoid a Character Set in Meta Tag? How to Fix with PHP, Apache, Nginx

What is the character set? 

It is a predefined list of characters that are used by web browsers to display the web page. Each character is defined by value and information is in the stream of bytes which is converted into readable characters by the browser. 

There are several types of character set but presently the most preferred one is UTF-8. The character set which is defined by the website will determine how the site is displayed to the visitor. 

Here are a few examples of character sets:

  • ASCII: It defines every upper and lowercase letter in the alphabet, numbers from 0-9 and some special characters. 
  • ISO-8859: It is an extended version of ASCII that includes the international characters. 
  • ANSI: The default character set in windows up to windows 95.
  • UTF-8: Unicode that covers worldwide. It is the default character set that is presently used by HTML-5 and has solved many problems that existed in the previous character sets. 

What is a meta tag?

It is an HTML tag that is used to display a snippet of text to describe the page’s content. It only appears in the page’s source code. This tag is added to the head of an HTML document. 

The meta tag looks like below. 
<head>

    <title>Site title</title>

    <meta name="description" content="Description of this page">

    <meta http-equiv="content-type" content="text/html;charset=UTF-8">

</head>

As one can see in the above example there are two meta tags defined:

  • One contains the description of the page. This is used by google to display it in the SERPs. 
  • Another contains the charset that the browser will use when accessing the webpage. 

Why avoid the character set in meta tag?

This duplicates the information and therefore increases loading time for the user. Moreover, it disables the look ahead in IE8.


You may also like to read:- How to Do Keyword Research for SEO


How to fix the problem of Character set in the meta tag?

It all depends on the server-side language or web server that can define the character set so as to display it within the HTTP response header. You can check the code below to set the character set in Php, Apache or Nginx.

Php

Add the below code to the top of your Php file.

header("Content-Type: text/html; charset=utf-8");

Apache

Add the below code to your .htaccess file and enable the character set HTTP response header.

AddType ‘text/html; charset=UTF-8’ html

Nginx

Add the below code to the config file. 

<img src="picture.jpg" />http {

    include /etc/nginx/mime.types;

    charset UTF-8;

    ...

}

Conclusion

Whenever you get a recommendation by PageSpeed Testing Tools (Pingdom, GTmetrix, or Google PageSpeed Insights) to avoid the character set in the meta tag. You can simply apply one of the methods discussed above to improve the page loading time.

What-is-Accept-Encoding-Header-What-are-its-Importance-in-HTTP-request

What is Accept-Encoding Header? What are its Importance in HTTP request

What-is-Accept-Encoding-Header-What-are-its-Importance-in-HTTP-request

Everyone who has an online presence wants to have a fast loading speed of the webpage or the website. The speed is checked by using tools such as GTmetrix, Pingdom, or Google PageSpeed Insights. These tools summarize your page performance and provide warnings and recommendations for a fast running page. One such warning that appears is “Specify a vary accept-encoding header“. This article deals with the ways in which the warning can be fixed. 

Let us first understand the meaning of the “Specify a vary accept-encoding header”.

Accept-encoding header is an HTTP header that is crucial to be included on every origin server response. It’s main function is to inform the browser that weather a client can handle the compressed version of the website. 

For instance, let’s assume you have an older browser without gzip compression and a modern browser with it. If you are not using Vary: Accept-Encoding header your web-server or CDN could cache the uncompressed version and can send it to the modern browser mistakenly. This will in turn affect the performance of your website. Using Vary: Accept-Encoding makes sure that the appropriate version is delivered by your server or CDN. 

Fix “Specify a Vary: Accept-Encoding Header” Warning in Apache

Add the below code to your .htaccess file. 

<IfModule mod_headers.c>

  <FilesMatch ".(js|css|xml|gz|html)$">

    Header append Vary: Accept-Encoding

  </FilesMatch>

</IfModule>

You may also like to read:- How to Enable GZIP compression its Importance, and Benefits


Fix “Specify a Vary: Accept-Encoding Header” Warning in NGINX

Add the code to the config. File. The files are located in  /etc/nginx/ directory and the primary configuration file is /etc/nginx/nginx.conf.

gzip_vary on

Conclusion

This article illustrated some ways in which you can specify a vary: accept-encoding, which will eventually help speed up your website because it ensures you are using gzip compression.  

Hope you enjoyed this article.

How to avoid CSS@import? What is it and Why is Required-oxo-solution-digital-marketing-sompany

How to Avoid CSS@import? What is it and Why is Required?

How to avoid CSS@import? What is it and Why is Required-oxo-solution-digital-marketing-sompany

Cascading style sheets (CSS) is a style sheet language which is used to describe the look and formatting of the web page. 

What is CSS@import?

It is a process of importing CSS file into another CSS file. It is an external stylesheet. Here is the example of CSS@import.

<style>

@import url(B.css) ;

</style>

Why avoid CSS@import?

It causes additional HTTP requests for server and browser which increases the page load time. 

The delay in page load occurs because the files are downloaded in a sequential manner (this means one after the other) instead of downloading parallelly. The sequential loading adds additional round trip times to the overall page and thus slows down the web page as per the number of CSS files imported. 

Positions of CSS@import?

CSS @ import can be added in both CSS files and HTML pages. 

  • Usage in CSS files
    • It can be located at the top of the page. Here is the example of the script:
@import url(“style2.css”)

  • Usage in HTML files
    • It is used in the style tags. Here is an example:
<style type=”text/css”>

@import url(“style2.css”);

font-family: sans serif;

font-size: 17px;

font-weight: 300;

# more CSS scripts #

</style>

You may also like to read:- How You Can Make Money with eCommerce Website


How to avoid CSS@import?

This problem can be fixed using one of three methods:

#Method 1: By combining CSS files

 One method is that you can merge the files. This means you can simply copy and paste the files you were importing, directly into the original file. This will remove the need to import the file. 

Another way is that you can add a separate link in the header of HTML instead of adding CSS@import. 

#Method 2: By using inline CSS in HTML

If the CSS is inlined in the HTML, this reduces the unnecessary sequential loading of the page. 

<img src="picture.jpg" /><script type=“text/css”>…CSS script goes here…</script>

#Method 3: By using link tag in the HTML

If the link tag is used in the header of HTML instead of using CSS@import, this also helps in reducing the problem. 

<link href=”style2.css” rel=” stylesheet” type=”text/css”>

Conclusion

This article explains why CSS@import is bad for the page speed, including the additional steps that are added for the browser to load the web page. Moreover, it causes the browser to download, parse and then go out and get the next CSS file before it starts displaying the page.  

The best practice is to use not even a single @import.

How to Fix Serve Resources from a Consistent URL-oxo-solution-digital-marketing-sompany

How to Fix Serve Resources from a Consistent URL?

How to Fix Serve Resources from a Consistent URL-oxo-solution-digital-marketing-sompany

Faster page load speed is what matters if you have an online presence. There are several services available online that provide you the performance of your page. The one recommendation that you might have seen is “Serve resources from consistent URL”. 

This article elaborates on the meaning of recommendation given by tools like Pingdom, GTmetrix, or Google PageSpeed Insights while describing the ways to tackle the problem. 

Why this recommendation appears?

There are several files associated with the website such as CSS, JS, images, and many more. Whenever the visitor opens your website the visitor’s browser requests from the server to send the files. For each file, a request is sent which means HTTP request is generated. So, as the number of HTTP requests increases the page loading time also increases. Since both of them are directly proportional to each other. 

Now, sometimes what happens is that a resource is available through multiple hostnames and domains. Consequently, each time the page is loaded the resources gets called and downloaded multiple times from each of the existing URLs. 

This puts a bad effect on SEO and page load timings.

How similar resource URL occurs?

There may be several reasons behind it:

  • When the identical resources are shared between two or more subdomains or subdirectories of the same website or between dissimilar linked websites.
  • When the same external resources or libraries are used by two or more plugins. 
  •  It may result from incorrect indirect.
  • It may also result from misconfiguration in CDN settings or bugs in the theme. 

How to fix the problem?

#Method 1: Move

Often inconsistent URLs are created by resources such as images, which are shared by multiple subdomains or linked sites. 

For example: If your website example.com shares an image with the site division subsite.example.com. This will create two paths for the same file. 

/media/image.png

/subsite/media/image.png

Solution 1 – Fix Serve Resources from a Consistent URL with Moving Method

To fix the problem, serve the file from a single hostname, instead of hosting it from the same website and its subdivision. That is, there is a need to host it on. To illustrate, example.com link to it from subsite.example.com

This solution also brings benefit when two separate domains are used and works efficiently when they are linked. Although there is a need for additional DNS lookups every time the advantage of caching makes it worthy. It is noteworthy that a DNS lookup will be anyway required due to the linking of two sites. 


You may also like to read:- How to Enable Keep-Alive? What is it, its Methods and Benefits


#Method 2: Rewrite

Duplicate resources are also generated when sometimes is used to speed up the website. This happens by the way in which plugins and themes handle static resources. 

Normally all the media files are moved to the CDN by editing all the static resources URLs manually by using a plugin or creating a C name. 

While this works seamlessly, but your plugin or theme can pull some files, for instance, the site’s logo into the site’s code and out of the media library. 

Therefore, the same files are served from your domain (files pulled into theme settings) and CDN (the media library).

Solution 2 – Fix Serve Resources from a Consistent URL with Rewrite Method

To fix this problem, change the file path in the theme’s file. This is done to point to the file on the CDN. This may vary from theme to theme. 

The logo settings are mostly available in the file names header.php. The search line defines the logo path and matches it with the CDN resource URL. Use the child theme to make the necessary changes in the theme file. 

To ensure all the links are consistent it is better to use a plugin Better Search and Replace

#Method 3: Redirect

When the site exists at www.newsite.com and newsite.com or you have hosted different versions of the site on two separate addresses. This results in duplicate resources. There may be some practical reason for doing so, but in reality, you end up having two websites, one that exists at the root of the domain and other hosted at the subdomain www. 

Consequently, having two websites that are deeply connected but end up with duplicate results.

Solution 3 – Fix Serve Resources from a Consistent URL with Redirect Method

Here you are advised to select the preferred version and then apply the 301 redirects. The 301 redirect ensures that browser and search engines will skip all other versions and go to the preferred version of resources and pages. 

One can also use 302 redirects, which is used when one’s website is still developing and changing. This redirect instructs that resources have temporarily been moved. 

#Method 4: Canonical Tag

The issue can also be fixed by using canonical tags. But it should not be preferred first, unless 301 and 302 serves the purpose. These tags does not eliminate the problem but only instructs the search engines to prefer certain version. 

One should use these tags only when the 301 and 302 cannot be applied. 

Solution 3 – Fix Serve Resources from a Consistent URL with Canonical Tag

Add the link to the preferred resource with rel = canonical attribute in the code. This can be used in a similar way across domains. 

#Method 4: Plugins

There are times when the usage of multiple resources results in a warning of consistent URLs. This happens because multiple plugins share resources or a single plugin adds a resource to the original URL. 

Solution 4 – Fix Serve Resources from a Consistent URL using Plugin

Deactivate one of the plugin which is causing the trouble. 

Conclusion

This article discussed all the possible ways in which a consistent URL issue can be fixed to improve the page loading speed

How to Optimize Script and Style Sheet to Increase Page Speed-oxo-solution-digital-marketing-sompany

How to Optimize Script and Style Sheet to Increase Page Speed?

How to Optimize Script and Style Sheet to Increase Page Speed-oxo-solution-digital-marketing-sompany

Arranging the styles and scripts in a particular order is one way to improve the page loading speed

It is recommended to keep the style sheets at the top and scripts after them. This is because when the browser renders your webpage it first gets the HTML and then comes the CSS, JS, images, etc.

When the javascript is downloaded it stops loading all other files until the script tag has been downloaded, parsed and executed. This is the reason that webpages spend around 80-90% of their loading time in waiting for a network. 

The only solution to reduce the wasted time is to remove the patterns that makes the browser to serialize the download of resources. 

How to optimize the order of your styles and scripts?

#Method 1 – Optimize Styles and Scripts

This is the simplest method. Here you just need to make a few changes in the HTML of your webpage. Styles and scripts are placed in the head section of the HTML. Here is the correct order to follow:

‘ <head>

<title>title</title>

<style>

css code should be here

</style>

<script>

JavaScript should be here

</script>

</head>’

By keeping the files in this order will result in rapid increase of speed. 


You may also like to read:- How to Avoid CSS@import? What is it and Why is Required?


#Method 2 – Optimize Styles and Scripts

Applying Filters to Optimize the script and style order. 

Filters such as ‘Move CSS Above Scripts’ makes sure that scripts do not halt the process of CSS resources loading. 

By using the Apache Server, one enable the file by adding below code in the configuration file. 

ModPagespeedEnableFilters move_css_above_scripts

#Method 3 – Optimize Styles and Scripts

Use a WordPress Plugin

Activating a plugin in WordPress is the easiest thing one can do. Autoptimize plugin is a multitasking plugin, whereby it can perform the following functions:

  • Concatenate, Minify  and Cache the styles and scripts file
  • Adds CSS direct into the header
  • Add Javascript into the footer
  • Minify HTML

If the plugin you use dynamically adds JS and CSS you should change it to page caching. Parallely to the Autoptimize you can also use the Cache Enabler, HyperCache, WPSuper Cache, and Comet Cache.

Conclusion

If website performance matters to you, then consider opting one of the ways mentioned in the article. This is the easiest way to get fast running website.

What is Redirect- Types of Redirects in SEO, How to Minimize Redirects-oxo-solution-digital-marketing-sompany

What is Redirect? Types of Redirects in SEO, How to Minimize Redirects?

What is Redirect- Types of Redirects in SEO, How to Minimize Redirects-oxo-solution-digital-marketing-sompany

What is a Redirect?

It is a method that is used to take the visitor from one URL to another URL. Redirecting can be done in several ways but each method affects the page loading speed. 

Reason why redirects are used?

  • To direct the user to the new location of a resource. 
  • Tracking the clicks, and impressions and log referring pages.
  • To retain multiple domains, and allow for “user-friendly” or “vanity” domains and URLs.
  • To create a connection between the various country-code top-level domains, between different parts of a site or application, different security policies, different protocols.
  • Adding trailing slash to URL directory names to make content accessible to the browser.

The reason to apply redirects may be crucial from your point of view but it is imperative to reduce the number of redirects especially for resources that are needed to start your homepage. You should avoid it in every possible case except when it is technically unavoidable.

How redirects affect the page load speed?

Redirects add round-trip-time latency and trigger additional HTTP requests and consequently cause the pages to load slower. These are one single most time waster in the code.

Primarily mobile users are greatly affected by the number of redirects because they are not using a reliable network as compared to the desktop users.

Server-Side Redirects (Fast & Cachable)

There are two common redirects 301 (permanent) and 302 (temporary). These both server-side redirects that use HTTP in order to explain that a page and resource has moved. A web browser is able to handle these types of redirects quickly than the client-side redirects. 

Client-Side Redirects (Slow & Non-Cacheable)

Redirects such as http-equiv=”refresh” attribute or javascript can create performance issues and add longer waiting times. Therefore, these should be avoided in all the possible cases. 

What type of redirects assist in SEO?

Most preferred redirect on the web is 301 redirect. This type redirects the site from non-www to www version of the webpage. This type of redirect is recommended to aid Google in understanding the site in a better way.

Google suggestions…

  • Avoid linking of linking that has redirect on it. This is the case when you have manually created a link but has not changed the text link pointing to the new resource. 
  • No need to create more than one redirect to get to any of the resources.

Points to consider…

  • Webpage not only loads the HTML, but it also loads other files such as CSS files, images and external scripts. It is important to ensure that all resources are being called in a manner that they do not create a redirect. This means that if your site is using “www”, ensure that you are calling CSS, JS and other files using “www”
  • Do check the old redirects in .htaccess file or other server configuration files. It may happen that the redirects may exist for content that does not even exist anymore.

You may also like to read:- Why Avoid Landing Page Redirect? How to Optimize Redirects?


How to remove redirects?

To remove the redirects follow the steps below:

  1. Search the redirect.
  2. Check the reason of its existence
  3. Check how it is affecting others or others are affecting it.
  4. Remove if not required
  5. Update the redirect if is affecting others or others are affected by it.
  6. Use HSTS to remove SSL redirect. 

Clean the redirect chains

This means there may be a case when you have a redirect from non-www to www but later on you directed to https version. 

For instance: A user typing “example.com” is redirected to “www.example.com” then redirects to “https:www.example.com”   Here you need to ensure that non-www should not redirect to www but instead to https directly.

Conclusion

This means article discussed the importance of certain redirects and the downsides of keeping a large number of redirects. This article also suggested the ways in which redirects can be avoided and thus becoming a factor in improving the performance of the site. 

What is Inline Javascript: How to Inline and Benefits of Using it-oxo-solution-digital-marketing-sompany

What is Inline Javascript: How to Inline and Benefits of Using it?

What is Inline Javascript: How to Inline and Benefits of Using it-oxo-solution-digital-marketing-sompany

Inline Javascript

When a script tag is used in the HTML file, it is called inlining. This means no external JS file is used instead javascript is put into an HTML file.

Modern code has moved from manual coding and customized structures to templates that provide a framework for effective code creation processes. Especially for front end code. Writing inline javascript is one of the many things you want to do when you want to tinker with HTML.

Why inline javascript?

It is recommended to inline javascript to lessen the number of javascript files that the browser needs to download before displaying the web page. 

The thing to consider is that most of the files are tiny and have a few lines of code. It is suggested to link such files to the HTML. 

Why shouldn’t you use inline JavaScript in HTML?

Because JavaScript was created in a different era. However, by allowing places and locations such as mobile devices, TV screens and wearable devices, it has evolved beyond its original promotional scope.

In regards to JavaScript, the web, and its DOM manipulation, we go far beyond the architectural setup, version releases, and handwriting of inline JavaScript and beyond the traditional beyond.

How to inline Javascript?

When you want to add an external JavaScript sheet, you use the <script src = “”> tag, with reference to where you are in the middle of the file.

A Browser will read your HTML document from top to bottom, drag and load your JavaScript file into place, and start the script accordingly. This means that if you place your JavaScript call in the very top and head area, your script will be executed immediately before the DOM loads.

For some external scripts, all DOM elements need to be loaded first, and it is therefore recommended to place the script-src call at the bottom.

When you write inline JavaScript, what you are doing is the script is similar to the src tag, except that the code is exactly inside the HTML file, rather than being called externally.

You just need to copy the content of your external javascript file and paste them between the script tags of your HTML file.

<script>

YOUR JAVASCRIPT HERE

</script>

Example of Inline JavaScript:-

<!DOCTYPE html> 
<html> 
	
<head> 
	<title>Inline JavaScript</title> 
	<meta charset="utf-8"> 
	<meta name="viewport"
		content="width=device-width, initial-scale=1"> 
	<link rel="stylesheet"
		href= 
"https://maxcdn.bootstrapcdn.com/bootstrap/4.3.1/css/bootstrap.min.css"> 
</head> 
	
<body> 
	<div class="container"> 
		<h1 style="text-align:center;color:green;"> 
		OXO Solutions 
	</h1> 
		<form> 
			<div class="form-group"> 
		           <label for="">Enter Your Name:</label> 
			   <input id="name"
			   class="form-control"
			   type="text"
			   placeholder="Input Your Name Here"> 
			</div> 
			<div class="form-group"> 
				<button id="btn-alert"
			class="btn btn-success btn-lg float-right"
				   type="submit"> 
					Submit 
				</button> 
			</div> 
		</form> 
	</div> 

	<script> 
var user_name = document.getElementById("name"); 
document.getElementById("btn-alert").addEventListener("click", function(){ 
var value=user_name.value.trim(); 
			if(!value) 
				alert("Name Cannot be empty!"); 
			else 
	alert("Hello, " + value + "!\nGreetings From OXO Solutions."); 
		}); 
	</script> 

</body> 

</html> 

Benefits of Inline Javascript.

This is extremely advantageous as it can save the web browser round trips to the server. This is because it no longer requires an external file to download from the server-side.

Consequences of Inline J.S.

Inline scripts are often seen in places such as Google Analytics tracking code, site verification, and introducing and setting proprietary and external scripting criteria for Webmaster Tools.

While these installations are fairly flawless, they can be difficult to maintain over time if they involve multiple pages. This is especially difficult when the code is passed by multiple developers.

With the possibility of code disputes and an integrated approach to things, a large decentralization can evolve into a larger one.

JavaScript essentially has two main capabilities – one is the ability to call and push data to the server, and the other is the ability to manipulate the DOM based on functions, responses and inputs.

When you start to inline these things, this duplicate code and the manual nature of the inline invite JavaScript can cause long term headaches for the developers involved as well as page consistency issues.

Note on Inline Javascript:

Using inline JavaScript is a bad practice and is not recommended. It can be used for demonstration purposes so that the demonstrator does not have to deal with 2 separate files at once. It is recommended to write JavaScript code in a separate .js file and then link it using the src attribute in the script tag.

Avoid Bad Requests-How to search and fix Bad Request

Avoid Bad Request – How to Search and Fix Bad Request?

Avoid Bad Requests-How to search and fix Bad Request

Definition of Bad Requests.

These are requests made by the browser to the server for resources like HTML, CSS, Images, or an HTML file that does not exist.  This means unnecessary round trips are created which slows down the webpage. This is also the source of creating DNS lookups which slows down the page further. 

Codes 404 / 401

  • 404 Not Found errors: This is an HTTP standard response code and is seen many times. This error appears when a user has made a bad request, that is a user attempted to follow a broken or dead link. This means that the browser asked the server to send a file that is indicated in the document, but the server responded that it doesn’t exist. 
  • 401 Gone error: This means that the request is dead and is no longer lives at a specified position.

How to search the Bad Request ?

These are requests sometimes obviously visible. To illustrate, when there is supposed to be an image but is missing or they may be in the background but are not appearing immediately. 

There are other times when no visual indication of a bad request appears. So, it is recommended to remove unused CSS and to examine all the pages and resources that are being used. 

To find all the error use Page Speed Tool.


You may also like to read:- How to Fix Serve Resources from a Consistent URL?


How to fix the bad requests?

This issue is a lot easier to remove. Simply, replace the missing resources or remove the code that is calling the resource to fix the bad requests.

Conclusion – Avoid Bad Request – How to Search and Fix Bad Request?

This is imperative to remove all the bad requests. This will not only save you from frustrating the user and will also help in minimizing the wasted resources that are used in finding the non-existent resources.

13 Key Points to be Considered Before Buying Web Hosting

13 Key Points to be Considered Before Buying Web Hosting

13 Key Points to be Considered Before Buying Web Hosting

If you are launching a new business website then it is very much important to have the proper selection of web hosting.

You know it is really tough to make a quick decision on choosing the web hosting companies. Each and every company is unique in its own way which gives 100% satisfaction for your business.

In reality, the importance of web hosting can be examined if you can start following it.

Taking a right, decision at the right moment is very important so if you can start focusing on some things before you purchase a web hosting then you can definitely see a growth in your business.

When you can understand the concept of hosting companies then you can make decisions very quickly and instantly. If you are going to launch your business, then you will not take any chance to lose even a single opportunity to raise your business.

However, it is important that you should concentrate on some important factors before you could purchase a website on your own. Here you can find such things that you need to focus.

Price

This is one main as well as an important factor that you should consider before you are buying a web hosting. You should always take the interest while considering the price of it.

There are many best web hosting companies that provide flexible prices depending on the individual’s requirements.

It is not the appropriate time to invest in cheapest offers because it is the starting stage of your business so it is better to avoid risks as much as possible.

Before you could buy any web hosting you should consider the features that they are providing. If you can know the features in advance, then you will know whether the price is affordable or not.

Requirements of your Website

The website requirements should also be considered so as to purchase the web hosting that suits the needs.

They should shoot all your needs without getting compromised for anything.

Because this is the stage in which many people face lots of problems when it comes to the first website.

Take a proper decision and choose the best web host that will provide you with advice on how to build your new website.

Area of Focus

There are some areas in which you should have control focus and grip on it. You should know that all the web hosts are not appropriate for all the websites.

Depending upon your business the web hosting may vary and they are some areas or specializations given by the web hosting companies.

If you can focus on particular areas, then the website will pick up very easily thereby increasing your business levels. Even though there are some extraordinary share plans they may not suit your business requirement.

Therefore, it is necessary to look into the companies specialty of expertise before purchasing any sort of website.

Web hosting Control Panel

Nowadays almost every web hosting company is providing standard ways in order to manage the postings including cPanel, Plesk, and WHM. All these can be counted as hosting account dashboard.

Each of the postings has its own significance which cPanel is being used as a shared hosting when it is compared with the Plesk which is better than that of managed VPS hosting.

In the same manner, the WHM is the appropriate solution for reseller hosting. It is important that you should know your requirements and then select the hosting panel that really suits your needs.

Limitations or Technical Specifications

So when you think of purchasing a web hosting you should first look at your website and figure out what is needed for it. Because there are many hosting specifications that include e-commerce, blog, videos or any rich content.

When it is the case of these circumstances then you can easily opt for the low price hosting packages. In such cases, it is very easy to deal with unique plants that do not cost much and are quite effective.

In addition to that, you have to also consider the technical specifications that are provided to each and every plant that the company provides.

Multiple add-on Domains

You know domain names are quite cheap and you can get them very easily. You can purchase as many domains as you can but for this, you need to have an extra hosting space.

This is the main reason why it is important to have a web hosting account that will simply allow you to add any number of domains in it. It is not sure that every website requires multiple domains but there are only a few categories that need such specifications.

So it is better to know about the business after which you can easily understand whether it requires multiple domains or not.

Upgrading Options

Here you should also consider the upgrading options before you could start building your new website. As it is a new website you have to purchase a share hosting plan.

This is an ideal way in which you can save lots of money on the hosting bills. The shared hosting services are provided to individuals who can access multiple websites. For each web server, it has its own internet domain name.

Nowadays, most of the web hosting companies are releasing this type of services so as to satisfy the customer’s requirements. By using shared services you can expect your website to grow very easily.

Customer Services

You should also pay attention towards the customer services that the company is offering for you. It is considered as one of the important factors that you should keep focusing before you sign up for a web hosting account.

If you are expertise in Googling and solving your own problems, then it becomes very easy for you. Otherwise, you have to completely rely on the web hosting company that provides genuine Customer services.

So you have to be little cautious and understand the customer services before you can take them up.

Environment-Friendly Website

In recent days everyone has been looking for environment-friendly options, even if it is a website also. Most of the eco-friendly web hosting are primarily concerned about some webmasters.

If you are a person who really cares about the environment, then you can really go for eco-friendly websites. There are even some companies which provide ultimate support for you so as to crow very easily.

Subscription Period

There are some web hosting companies that require long subscription contracts. Yet you need not get panicked instead you can proceed with them if you feel that the company is fulfilling your requirements.

The web hosting contracts may be extended from 1 to 5 years. And one such offer is provided by the Lunarpages which has a subscription period of 5 years.

However, it is not necessary that you should get committed to such a long-term hosting contract, but it is up to you to decide whether you can take up or not.

It is ideal to sign for the web post for any period, but not more than 3 years. You have to make sure that whether they provide a money-back guarantee or not. If they can provide then you can blindly follow them.

Conclusion

So if you can follow this guide, then you will easily know how to select perfect web host for your website. And it will definitely increase your business standards and you will successfully lead a perfect website.

Finally, you will end up in making a right decision depending on your needs and requirements.

This is not something that you should find the best web hosting in the world rather than that it’s about finding the right one that definitely suits you.

How You Can Make Money with eCommerce Website-oxosolutions

How You Can Make Money with eCommerce Website

How You Can Make Money with eCommerce Website-oxosolutions

There are a lot of people out there who are making a lot of money with their online stores and living a good life. If you are looking to make extra money and fill your wallet using the power of the internet, this article is for you.

Well, in today’s world the internet is a major source of communication and can serve as a great tool for making a lot of money. The internet is a huge repository of information and you can use it to find different ideas and opportunities for your e-commerce business or website to make money and make a living from scratch.

You just have to be more specific with the products/services you provide to other people. But your luck won’t be enough to succeed in the affiliate business, you need to put more effort into this. Once you are able to do this, you will have many benefits.

Probably a major source of online money making is through e-commerce websites. If you have websites full of content and products, you can easily make money online.

As the success of any internet business depends heavily on its website visitors, it is important that you learn the art of increasing website traffic through various online marketing channels, including Google organic search, social media, paid to advertise, Etc. are included but not limited. Once you get an idea of the various tips for increasing web traffic, notice that half of your job is done.

Different strategies to help you make money from e-commerce websites:

There are many marketing techniques you can use to make money with your eCommerce website. To sell more you need to use the unique methods then your competitors.

How to Develop eCommerce website portal:-

There are many programming languages that you can use to develop a user-friendly website to make money online with your eCommerce portal, but if you’re not good with coding still without worrying you can create an eCommerce website for free using website building platforms like WordPress and Darlic®, etc.


You may also like to read:- How to Do Keyword Research for SEO


How to increase traffic on your eCommerce website:

Affiliate Marketing:

This is one of the most common and profitable ways to make money from e-commerce websites. It is a kind of agreement between one or more participants and the merchant or advertiser.

You can use your website as an affiliate to advertise merchant products and services. As the customer clicks on the product and buys it, you are paid a portion of the profits earned by the merchant. Some of the popular affiliate marketing programs are Google AdSense, ClickBank, and so on.

Ad cost per mill:

This method works with most blogs. In this process, you are paid according to the number of page views generated by the ads displayed on your site. For example, a blog that produces 100,000 pages can help you earn around 100 per month.

PPC Advertising:

Google AdSense is one of the most popular options in this category, but there are others. Basically, you need to sign up with the network and paste some code snippets on your website. The network will then provide relevant ads (either text or images) related to your website, and you will be able to earn a certain amount for each click. The profitability of these PPC programs depends on website traffic, click-through rate (CTR), and cost per click (CPC).

Direct Banner Advertising:

You can sell your website space to certain advertisers for a refund. In most cases, the most popular banner formats found on the web are 728×90 leader board ads, 300 × 250 rectangular ads, and 125×125 button ads.

Sell your own products:

You can sell your own units to your target audience on your web store. You need to create a product catalog on your store so that people can browse and select the products of their choice.

In addition, you can implement some other strategies to publish paid surveys and polls, participate in affiliate programs of market online marketplaces, pop-up and pop-under ads, audio ads, monetization widgets, etc.

Hopefully these ways will help you to make money and profit from your website.

How to Fix the Warning of Specify a Cache Validator-oxo-solution-digital-marketing-sompany

How to Fix the Warning of Specify a Cache Validator?

How to Fix the Warning of Specify a Cache Validator-oxo-solution-digital-marketing-sompany

Analyzing the report of the website using Pingdom, GTmetrix, or Google PageSpeed Insights is common. But the problem arises when we are trying to fix the warnings. One of the warnings in the performance report is “Specify a cache validator” which landed you on this article. 

This article will surely quench your thirst for the solution you are looking for. 

Point to be noted.

Before starting, there is something you need to know that is, you can only fix this if request are on your server. But if you are using a 3rd party request then you are unable to control their web servers. In this case you are free to share the article link with the concerned party.   

Why warning of Specifying a Cache Validator occurs?

This arises due to missing HTTP cache headers which need to be included on every origin server response. It is important because it validates and sets the length of the cache. When headers are not found, it will generate a new request for the resource every time, and thus increases the load on your server.

What happens if you utilize a caching header?

It ensures that subsequent requests don’t have to be loaded from the server and thus it will save bandwidth and improve the performance for the user. 


You may also like to read:- Fix Leverage Browser Cache for Images, CSS and JS


How to fix the warning “Specify a cache validator”?

To fix the issue you need to know four types of headers. Two headers fall in the same category, namely the last-modified header and Etag header. These are used to validate the cache, which means they check the last modification made in the file. Next two headers, namely Cache-control and Expires help to determine how long the file should be held in the cache. 

Last-Modified Header

  • This header is usually sent by the server automatically, so there is no need to add it manually. It checks if the file was modified since the last time it was requested and checks if it needs to get the newer version or can load from the local cache. You can see the value of last modified in the header of the Pingdom or ChromeDevTools. 

ETag Header

This header is also similar to the last-modified header. It also validates the cache of a file. This identifies the version of the file with a string of characters. Whenever changes occur in the file a new version of the Etag is generated. It is a type of fingerprint and sometimes used to track the server. This tag is automatically added to the Apache 2.4 or higher using the FileETag directive. Since 2016, Etag is enabled by default

Cache-Control

  • This defines the length of the cache. The properties associated with it are max-age, s-maxage, max-stale, min-fresh, stale-while-revalidate, stale-if-error, and cacheability (public, private, no-cache, no-store). 
    • Public: It shows that any cache can store the response.
    • Private: It means it is cacheable only by the browser accessing the file.
    • Max-age: It defines the amount of time for which it is cacheable.

As in the above example, it can be seen that the max-age directive is 604800 seconds which is equal to seven days. 

To configure this in Apache, add the code below to  your .htaccess file. 

<filesMatch ".(ico|pdf|flv|jpg|jpeg|png|gif|js|css|swf)$">Header set Cache-Control "max-age=604800, public" </filesMatch>mg src="picture.jpg" />

To configure this in NGINX, add the code below to your config. File. The files are located in the /etc/nginx/ directory and the primary configuration file is /etc/nginx/nginx.conf.

location ~* \.(js|css|png|jpg|jpeg|gif|ico)$ { add_header Cache-Control "public"; }

Expires

This is the last step and can be skipped if cache-control is properly set up. The difference between the two headers is that cache control lets you define the period of time before the cache expires and whereas expires uses a date. 

To configure in Apache, use below code:

## EXPIRES HEADER CACHING ##

<IfModule mod_expires.c>

ExpiresActive On

ExpiresByType image/jpg "access 1 year"

ExpiresByType image/jpeg "access 1 year"

ExpiresByType image/gif "access 1 year"

ExpiresByType image/png "access 1 year"

ExpiresByType text/css "access 1 month"

ExpiresByType application/pdf "access 1 month"

ExpiresByType application/javascript "access 1 month"

ExpiresByType application/x-javascript "access 1 month"

ExpiresByType application/x-shockwave-flash "access 1 month"

ExpiresByType image/x-icon "access 1 year"

ExpiresDefault "access 7 days"

</IfModule>

## EXPIRES HEADER CACHING ##"

To configure in Nginx, 

"location ~* \.(js|css|png|jpg|jpeg|gif|ico)$ { expires 7d; }"

Conclusion – Warning to Specify a Cache Validator

This article describes all the details essential to fix the warning related to “Specify a cache validator“.  Hopefully, you enjoyed this article and learned everything you need to know about the cache validator. 

How-to-Do-Keyword-Research-for-SEO-A-Beginners-Guide-for-SEO

How to Do Keyword Research for SEO

How-to-Do-Keyword-Research-for-SEO-A-Beginners-Guide-for-SEO

While Google keeps us at its fingertips with all the algorithm updates that keep Rollin out, there’s one thing to keep in mind to make your websites more searchable for inbound marketers: keyword research.

Well, the need for keyword research remains the same. This is not how you do it.

What is Keyword Research?

Keyword research is the process of finding the valuable keywords for business according to some parameters like search volume, and competition with the goal to rank the web page of the search engine. Keyword research can address targeted queries, the popularity of these queries, their ranking difficulties, and more.

Why is Keyword Research Important?

Keyword research provides important insights into the queries that your target audience is actually searching on Google. The insights you can put into these actual search terms can help inform your content strategy as well as your larger marketing strategy. However, keywords themselves may not be as important to SEO as you might think.

More and more, we hear about how SEO has evolved over the last 10 years, and how many keywords in itself have become eligible for our search that people are searching for every day. And that’s true; using exact match keywords in content not anymore help to rank on Google. Instead, it’s the intent behind the keyword, and whether or not the piece of content suits that intent (we’ll talk more about the intent in a minute).

But that doesn’t mean that keyword research is an old process. Tell me:

Keyword research tells you what topics people care about and how popular those topics really are with your audience by assuming you use the right SEO tools. The operative term is the topic here – by searching for keywords that are getting a high volume of searches each month, you can identify and sort your content by the topics on which you want to create content. Then, you can use these topics to determine which keywords you find and target.

By searching for their popularity, search volume, and general-purpose keywords, you can tackle the questions most people in your audience want to be answered.

How to Search Keywords for Your SEO Strategy

I’m going to suggest a keyword research process that you can follow to come up with a list of keywords that you should target. This way, you’ll be able to establish and implement a strong keyword strategy that helps you search for the search terms you actually see.

Step 1: Make a list of important, relevant topics based on which you know about your business.

To end this process, think about the topics you want to categorize as general buckets. You will bring buckets of about 5-10 topics that you think are important to your business, and then you will use buckets of those topics to come up with some specific words after the process.

  • “Inbound Marketing” (21K)
  • “Blogging” (19K)
  • “Email Marketing” (30K)
  • “Lead Generation” (17K)
  • “SEO” (214K)
  • “Social Media Marketing” (71K)
  • “Marketing Analysis” (6.2K)
  • “Marketing Automation” (8.5K)

If you’re a regular blogger, these are probably the topics you often blog about. Or maybe it’s the topic that comes up most in sales conversations. Put yourself in the shoes of your buyers – what kind of topics will your target audience find that you want your business to find? If you are a company like Hubspot, for example – selling marketing software (which has some SEO tools … but I graduate), you may have buckets of common topics such as:

See those numbers in brackets to the right of each keyword? This is their monthly search volume. This data allows you to know how important these topics are to your audience, and how many different subtopics you may need to create content to succeed with that keyword. To learn more about these sub-topics, we moved on to Step 2 …

Step 2: Fill buckets of those topics with keywords.

Now that you have some topic buckets that you want to focus on, it’s time to identify some of the keywords that fall into those buckets. These are keywords or phrases that might be important for your business to target and rank in the SERPs (search engine results pages), because your customer searches for your services with those specific terms. For example, if I were to take that external topic bucket to an incoming marketing software company – “marketing automation” – I would be badly affected by some keyword phrases that I think people would type related to that topic. They may include:

  • Marketing automation tools
  • How to use marketing automation software
  • What is marketing automation?
  • How do I tell if I need marketing automation software?
  • Lead nurturing
  • Email Marketing Automation
  • Top automation equipment

And, it means that you have to spend on these processes. You just want to end up brainstorming phrases that you think potential customers can use to search for content related to that topic bucket. We’ll narrow down the lists later in the process so you don’t have too many non-essentials.

In spite of the fact Google is scrambling more keywords every day, another brilliant method is to discover keywords that your site is already looking for. To do this, you will need website analytics software such as Google Analytics or Hubspot’s Resource Report, available in Traffic Analysis Tool. Drill down to your website’s traffic sources and take a look at your organic search traffic bucket to identify the keywords people are using to reach your site.

Repeat this exercise for as many subject buckets as possible. And remember, if you’re having a hard time finding the right search terms, you can always go ahead and find your customers who are facing sales or service and ask them about their prospects and What are the customer’s terms? Use, or common questions they have. They are often the best starting point for keyword research.

Step 3: Understand how Google Intent affects keyword research and research accordingly.

As I said in the previous section, user intent is now the most important factor in your ability to rank well on search engines like Google. Today, it is more important than your web page address a problem that the researcher intends to solve rather than include the keywords used by the researcher. So, how does this affect your keyword research?

It’s easy to get keywords for face value, and unfortunately, keywords can have many different meanings below the surface. Because the purpose behind the search is so important to your ranking ability, you need to be more careful about how you interpret the keywords you are targeting.

Let’s say, for example, you want to create an article for which you are looking for a keyword, how to start a blog. “Blog” can mean a blog post or a blog website itself, and what a researcher intends behind that keyword will affect the direction of your article. Do researchers want to learn how to start a personal blog post? Or do they just want to know how to launch a website domain for blogging purposes? If your content strategy is only interested in the latter, you will need to determine the purpose of the keyword before committing.

To verify a user’s intent in a keyword, it’s a good idea to insert that keyword into a search engine itself, and see what kind of results it produces. Make sure the type of content Google relates to the keywords you want to generate.

Step 4: Search related search terms.

This is a creative step that you may have thought of before doing keyword research. If you didn’t like it here’s a new product for you!

If you’re struggling to figure out more keywords than people might be searching for on a particular topic, take a look at the relevant search terms that appear when you add a keyword to Google. As you type your idioms and scroll down Google’s results, you’ll see some suggestions for searches related to your actual input. These keywords can spark ideas for other keywords you may want to consider.

Want a bonus? Write some of the related search terms and look up the search terms related to them.

Step 5: Use keyword research tools for your advantage.

Keyword research and SEO tools such as ahref, SEOmrush, and UberGuest can help you find more keyword ideas and phrases that match the keywords you’ve created up to this point. This exercise can give you options that you may not have considered.


You may also like to read:- How You Can Make Money with eCommerce Website


How to Find and Select Keywords for Your Website

Once you have an idea of the keywords you want to rank for, now is the time to refine your list based on the best for your strategy. Here’s how:

Step 1. Understand the three main factors in choosing a good keyword.

Before choosing keywords and hoping to rank your content for them, you must enter keywords for three things:

1. Relevance

Google ranks content for relevance. This is where the concept of research intent comes in. Your content will only rank for a keyword if it meets the needs of searchers. In addition, your content should be a good source for inquiries here. After all, why would Google rank your content higher if it offered a lower value than other content on the web?

2. Authority

Google will give more weight to the resources that it considers official. This means that you should do your best to become an authentic resource by enriching your site with helpful, informative content and encouraging that content to earn social signals and backlinks. If you are not seen as authoritative in space, or if a keyword’s SERPs are loaded with heavy resources that you can’t compete with (such as Forbes or The Mayo Clinic), you are less likely to be ranked unless Your content is not unusual.

3. Sugar

You can eliminate the first page ranking for a particular keyword, but if someone never finds it, it will not result in traffic to your site. Kind of like setting up shop in a ghost town.

Volume is measured by MSV (Monthly Search Volume), which means that keywords are searched in each audience every month.

Step 2: Check the head conditions and the mix of long-tail keywords in each bucket.

If you don’t know the difference between head terms and long-tail keywords, let me tell you. Keywords are keyword phrases that are usually shorter and more common – depending on who you’re talking to. Long-tail keywords, on the other hand, are long keyword sentences that often contain three or more words.

It’s important to know that you have a mix of head bets and long-tail bets as this will give you a keyword strategy that is balanced with long-term goals and short-term wins. This is because head conditions are usually more frequently sought after, making it harder to rank (often, but not always) than the more competitive and long-tail terms. Think about it: without looking at the amount of research or the difficulty, can you find the following words difficult to understand?


You may also like to read:- 13 Key Points to be Considered Before Buying Web Hosting


How To Write A Great Blog Post

Blogging

If you answered # 2, you are absolutely right. But do not despair. While keywords generally boast the highest search volume (meaning you’re more likely to send traffic), obviously, the traffic you get from the “how to write a good blog post” period Will.

Why?

Because the person who is looking for something special is probably a more qualified searcher for your product or service (perhaps assuming you are in the blogging space) looking for someone really generic. And because long-term keywords are more specific, it’s usually easier to tell what people who are searching for those keywords are actually looking for. On the other hand, anyone looking for the keyword “blogging” can search it for all the reasons related to your business.

So check the keyword lists to make sure you have a healthy mix of keywords and long tail keywords. You definitely want some quick wins that long-tail keywords will tolerate you, but you should also try to overcome the long.

Step 3: Analyze your competitors how they are ranking for these keywords.

Just because your competition is doing something doesn’t mean you need to. The same goes for keywords. Just because a keyword is important to your competitors doesn’t mean it’s important to you. However, understanding that your competitors are trying to rank keywords is a good way to help you make a further assessment of the keyword list.

Even if your competition is ranking for certain keywords that are on your list, it certainly makes sense for them to work to improve your ranking. However, don’t ignore those that your competitors don’t care about. It can also be a great opportunity for market share on important terms for you.

Understanding the balance of terms that may be a little more difficult due to competition, compared to terms that are a little more realistic, will help you maintain a uniform balance that allows a combination of long-tail and head conditions. Remember, the goal is to end up with a list of keywords that offer some quick wins but they also help you move more towards bigger, more targeted SEO goals.

How do you determine which keywords your competitors are ranking, you ask? In addition to manually searching for keywords in an anonymous browser and seeing what positions your competitors are in, Ahref allows you to run a number of free reports that show the top keywords in the domain you entered. This is a quick way to get a sense of the variety of types of terms in your word type rankings.

Step 4: Use Google’s Keyword Planner to cut your keyword list.

Now that you have the right mix of keywords, it’s time to shorten your listings with some more quantitative statistics. You have a lot of resources to do this, but let me share my favorite method.

I’d like to use a combination of Google’s Keyword Planner (so you’ll need to set up an advertising account, but you can close your example ad before paying any money), and Google Trends.

In Keyword Planner, you can get search volume and traffic estimates for the terms you are considering. Then, learn from the Keyword Planner and use Google Trends to fill in some blanks.

Use Keyword Planner to flag any terms in your list that have too little (or too much) search volume, and don’t help you maintain a healthy mix as we talked about above. But before deleting anything, check their trends history and predictions in Google Trends. You can see what, say, some low-volume terms might actually be something you should invest in now – and reap the benefits later.

Or maybe you’re looking at a list of terms that are too illegal, and you need to reduce it somehow … Google Trends can help you determine which terms are trending upwards, And so your attention is more important.

Understand that there are no “best” keywords, there are just the keywords with high search volume that your audience search for with this in mind, you need to research keywords for your websites to target and rank on the search engine. You want to find the most searched keywords that you can reasonably compete with:

The level of competition you are up against.

Your ability to generate content that exceeds the current ranking quality.

And … you’re done!

Congratulations! You now have a list of keywords that will help you focus on the right topics for your business, and reap short-term and long-term benefits.

Why Website SPeed is Important? & How to optimize For Fast Speed?

Why Website Speed is Important? How to Optimize Website for Fast Speed?

Why Website SPeed is Important? & How to optimize For Fast Speed?

Back in 2010, Google announced Desktop Page Speed as a ranking factor but it “was focused on desktop searches” only, and in 2018 they the Google algorithms will look at how fast your mobile page speed is and will count it as a ranking factor in mobile search also. 

What’s more, its importance is not only to rank on high SERP positions but also is for the user experience and growing higher.

The metric that just started to determine how fast a page loads and the person will see the content on the page they have requested has turned to be a massive indication that makes an impact on the overall user experience and performance of your site.

According to a research study, 53% of people leave your website if it takes more than three seconds to load. Pages that load faster deliver content quicker, and in that, satisfy the user’s needs quicker. 

In this article, you’ll learn about the important topics like:

What is Page Speed?

The time it takes for a page’s speed to display all the content on a specific page, or the browser’s time frame to obtain the first byte of a web server (or, in less technical terms, page speed) Time is defined as how long it takes the browser to receive the first batch of information from the server).

Every page element – its HTML code, CSS that page elements, various JavaScript files, images, videos, and other multimedia and more – affects page speed. In fact, the size of an element (measured in kilobytes) will affect the speed of the web server on which they are hosted.

Page speed is measured separately on desktop and mobile devices. This is due to a technology gap between the two, resulting in a different experience for desktop and mobile users.

Page Speed vs Website Speed

Although they may seem similar, page speed is not the same as site speed. The website speed is the average speed of some pages on the website. Page speed, on the other hand, tells how long a person will start consuming an individual page. 

Why Page speed is Important:-

Page speed is important to users because, well, faster pages are more efficient and provide a better page user experience.

One recent infographic per KISSmetrics, takes more than 3 seconds to load a page, more than a quarter of users will click away.

Mobile users also expect speed. In the same survey, 73% of users reported visiting a website that was too slow. Page speed also affects the conversion rate. For example, Walmart.com noted that with every second in page speed, they saw a two percent increase in conversions.

Which somehow proves that page speed is also important for search engine optimization (SEO).

In 2010, Google announced that the page speed will be included as a one of the ranking factors for Desktop users, and in 2018 it announced that mobile page speed and responsiveness will be used as a ranking factor.

In 2017, Google announced that they would give page views even more consideration, which would include mobile site speed to rank on their “mobile-first” pages, or pages that varied the ranking for mobile sites . Google is also experimenting with the Accelerated Mobile Pages Project (AMP) – a project that aims to load pages more quickly on mobile devices.

And this year, search engines expanded the importance of user experience by introducing Page Experience to their ranking signals.

The page experience signal is for real people to evaluate web pages by the quality of their user experience. In short, they extend Google’s recent on-page criteria with factors that affect a person’s experience when consuming content.

Needless to say, page speed is one of the most important factors that affect it. 

Page speed metrics

Page speed is a complex factor, and it pays to understand how it is being done, to overcome any issues related to it.

There are some metrics that affect or relate to page speed:

  • Load time that defines how long it takes to display the entire page in a browser window. Note that for this to happen, all files and scripts must be loaded and all HTTP requests must be met.
  • Page size defines the total size of all resources that comprise a page. These resources are HTML, scripts, images, all other files and code elements.
  • Time to First Byte (TTFB) measures the time between the browser requesting the page and the first byte of information is returned by the server.
  • Round trip time (RTT) describes the time it takes for a full request for information – the time from which the browser requests the time it takes to reach the server, and the time it takes for the browser to respond back.

Factors that slow down page

With these motivational statistics, you definitely want to make sure that your site is loading quickly. Notice some ways to slow down your site.

First, a heavy image page, especially on sites with sensitive or high DPI images, may load slowly. Optimizing images can make your website lighter; They can therefore be distributed through a Content Delivery Network (CDN) in order to pass those files from the location where the user is.

Another problem occurs when there are too many large files on your web page that must be downloaded.

Rendering too many JavaScript scripts will also slow down a page. A JavaScript compression or minimization tool reduces your download size.

Unused code, be it CSS, JS or other scripts left in the HTML of the page will also increase the page load time.

Another serious problem is submitting the script too soon or too late. Often, webmasters design their pages to be consumed only after the entire page has been loaded. However, for most users, first seeing the above content is enough to start enjoying the page. This gives the user time to load all other pages (below all folding elements) without waiting for any user.

Page Speed ​​Analysis

If you don’t analyze page speed, you probably don’t know how users are interacting with your website. Google’s PageSpeed Insights lets you explain the above reasons as well as see your page’s load speed score – your page may not load as fast as it should.

As we shall see, however, one thing is clear: optimizing the speed of your page is essential for the future. As Google offers mobile optimized rewards and your SEO focused sites should be on improving your page speed.

Helpful Tools to check Website Speed

How to Improve Website Speed:-

Here are several ways to speed up your page:

Enable compression

Use Gzip, a software application for file compression to reduce the size of your CSS, HTML, and JavaScript files that are over 150 bytes.

Do not use gzip on image files. Instead, compress them into programs such as Photoshop where you can maintain image quality control.

Minimize CSS, JavaScript and HTML

Buy optimizing your HTML, CSS, and js code (minimization including removing spaces, commas, and unnecessary character), you can increase your page speed. Also remove code comments, formatting and unused code. Google recommends using CSSNano and UglifyJS.

Reduce Redirects

Whenever a page is redirected to another page, your visitor awaits the completion of the HTTP request-response cycle to face additional time. For example, if your mobile redirect pattern looks like this: “example.com -> www.example.com -> m.example.com -> m.example.com/home,” each redirect slows down your page load.

Remove render-blocking javascript

Browsers have to create a DOM tree by parsing HTML before submitting a page. If your browser receives a script during this process, it must be paused and run before continuing.

Google suggests avoiding and minimizing the use of blocking JavaScript.

Leverage browser caching

Browsers cache a lot of information (stylesheets, images, JavaScript files, and more) so that when a visitor returns to your site, the browser will not have to reload the entire page. Use a tool like YSlow to see if you already have an expiration date for your catch. Then set your “expires header” accordingly. Specify that you want to cache that information. In most cases, a year is a reasonable period of time unless the design of your site changes frequently. Google has more information on how to take advantage of leverage browser caching.

Improve server response times

Your website server’s response time can also be affected by the traffic you receive, the file resources you use, the software your server uses, and the hosting where your website is hosted. To improve your server response times, find and fix performance issues such as slow database queries, slow routing, or lack of required memory. Optimal server response time 200 ms. Is less than Learn more about optimizing your time to first byte.

Use the Content Delivery Network

Content Delivery Networks (CDNs), also called content delivery networks, are networks of servers used to distribute the load of content delivery. Essentially, copies of your site are stored in multiple, geographically diverse data centers to give users faster and more reliable access to your site.

Optimize images

Make sure your images are not as large then they should be, in the correct file format (PNG is usually better for 16-color graphics while JPG is usually better for photos) and that they are compressed for the web.

Use CSS sprites such as buttons and icons to create templates for frequently used images on your site. CSS Sprite combines your images into one large image that loads all at once (meaning fewer HTTP requests) and then only displays the part you want to appear. This means you’re saving load time for users without having to wait for multiple images to load.

Conclusion:

Website speed makes the first impression and is the primary factor for dictating success in modern online business. It is well known that unimpressive website performance kills the business bottom line. To amplify visitor engagement, retention, and boost sales it is crucial to have a lightning-fast page load speed.

After in-depth research to optimize the website speed OXO Solutions® provides a test tool where you can measure how long it takes your website to load. Here is the list of most effective parameters on the basis of which one can optimize the speed of the website.

These were the some reasons why website speed is important and how you can optimize your website and page speed, now it’s your time to tell us which tool you like, and what are some tips you want to share with us to optimize your website speed.

What-is-CSS-sprite-Importance-How-to-Combine-Images-Using-CSS-Sprites

Combine Images Using CSS Sprites

What-is-CSS-sprite-Importance-How-to-Combine-Images-Using-CSS-Sprites

How to Combine Images Using CSS Sprites: Step-by-Step Guide

The speed of the websites is the pain point for almost everyone having an online presence. While the combination name of images using CSS sprites sounds a bit odd, but it is a popular performance enhancement technique that speeds up your WordPress, HTML website, by reducing the number of HTTP requests required to load images on your site. There are several reasons for it but the one which we are going to discuss is related to images.

With a CSS Sprite generator, you can benefit from this performance optimization technique with the minimum effort required on your part. You will need to work with CSS and HTML at a basic level, but you do not need to understand the underlying code and we will show you exactly where to put everything.

In this post, we will explain a little more about what CSS sprites are and when you want to use them on your WordPress site. Then, we’ll show you how to combine images with a detailed, step-by-step guide using CSS Sprites in WordPress.

This article will dive deeper about the following.

  • Introduction
  • About CSS Sprites
  • Working of CSS Sprites
  • Method to combine images using CSS Sprite

What Does It Mean to Combine Images Using CSS Sprites?

Without CSS Sprite, each image on your WordPress site is a separate file. When someone visits your website, that person’s browser issues an HTTP request to download each individual image file, which you can see if you look at the waterfall analysis chart in a performance optimization testing tool like Pingdom, or GTmetrix.

If you use five images on a page, that means five different HTTP requests – one for each image.

This is a problem because, all things being equal, fewer HTTP requests means a faster loading site.

To fix this, you can add your images to as few images as possible using CSS sprites.

Essentially, this means that you combine all your different images into a single image file. Then, you use CSS to manipulate the single image to show at whatever location you want to show. So you can still show five different images on your page – they all come from the same image file.

On the front-end, your human visitors saw no difference between using CSS Sprite and separate image files. But on the backend, visitors’ browsers will only need to download an image file, which speeds up the page load time of your site.

What is the advantage of using CSS sprites?

This is the key strategy to improve responsiveness. Major service providers who handle millions of users like Amazon, Apple, Facebook, and Google make extensive use of CSS sprites.

  • Cashing a single file
  • Improves the page load time
  • Fewer HTTP requests to the web servers.
  • Instead of downloading many images, now your webpage only has to download one.
  • This is the beauty of CSS sprites. One resource, but many uses.
  • Most web pages use many small images in their designs. Background images, corner images, icons, menu items, etc. These little images really add up when you see it from a page speed point of view.

The solution to this scenario is called image sprite, which combines several small images into one image so that the web page can display much faster.

When Should You Combine Images Using CSS Sprites on WordPress?

Although CSS Sprites can speed up your page load time, you do not want to combine all your WordPress images using CSS Sprite because there are some drawbacks.

That is, by combining your images with CSS sprites you cannot add a separate image alt text and title to each image:

  • Can negatively affect your SEO efforts, especially if you want to rank your images in Google Image Search (which is not possible with CSS Sprite because it is a single image file).
  • Reduces accessibility to your site because people using screen readers will not understand how each image is represented because they all come from the same file.

For those reasons, you want to limit your use of CSS Sprite to decorative images.

Some examples where CSS sprites are meant are:

  • The decorative icon on your homepage (if you are not already using the font icon)
  • Photos/photos of your customers or people who have left you with testimonials
  • Social media share icon

Typically, these will probably be images that you display site wide or on your main static pages.

On the other hand, you probably do not want to combine images using CSS sprites for images in your blog posts.

For example, these images can be a good candidate for CSS Sprite because:

  • They are not really important for SEO purposes.
  • Losing the ability to add alt text will negatively affect the accessibility of the page.

Now, what is the solution?

CSS Sprites is what comes for our rescue. It is a technique to combine multiple images in a single image. Therefore, it reduces the rendering time of a web page.

To illustrate, consider there are 6 images on your web page. This means six times HTTP requests will be sent to the server. Whereas if all the images are combined in a single image file, this means only one request is required to be sent to the browser. The necessary will be displayed by offsetting the image file. This eventually results in the fast loading of the page.

How CSS Sprite works?

Several images are merged into a single sprite sheet and are placed in a grid like pattern. When a particular image is required:

  • CSS references the sprite sheet
  • Offset it by the index of the desired sprite
  • Define the size of sprite in pixels

This technique is applied when a web page has multiple images of the same size such as (buttons, & logos).

Suppose you want to display two different images on your homepage:

  • SEO image
  • Digital marketing image

First, you will use the CSS Sprite Generator to combine separate images of each service into a single image. Here’s what the composite image looks like:

For our example, we are using SEO and digital marketing:

Then, you add the CSS that the tool provides to your site and then display each image by adding a <div> or <span> with that CSS class to your content.

If it still doesn’t make sense then don’t worry – we’ll show you step by step how to do it on your WordPress site in the next step!

How to combine images using CSS sprite?

You can use any image editing tool to create a CSS sprite sheet.

  • Create a grid of pixels
    • It will allow you to position the image and reference the images
  • Add the images
    • Mostly the images are grouped according to the size in the sprite sheet. Sometimes small images fit into a single cell whereas large images might take up multiple cells.
  • Add the CSS
    • There are three attributes that are required to consider when creating a sprite in CSS i.e. height, width, and background. To define the size of the image, height, and width are used and background is used to define the sprite sheet and location of the sheet.
  • Add the element to the page
    • An image tag with a placeholder image is required to reference the CSS sprite by Id or class. The placeholder image is replaced by the sprite when the page loads.

Get Started with WordPress CSS Sprites Today

CSS Sprites can help speed up your WordPress site by adding your image to a single file.

You should not use CSS sprites for all your images because there are drawbacks when it comes to SEO and accessibility.

But for decorative images, such as on your homepage, CSS Sprite is a smart performance optimization technique.

To combine images using CSS sprites, you can:

  • Use the WordPress CSS Sprite Generator tool to combine multiple images into one.
  • Upload a combined image file to your site.
  • Add CSS code to your WordPress site using the WordPress customizer.
  • Add the given HTML where you want to display each image.

Why We Care:

We are the renowned web design and web development company, that people trust. That’s why it becomes our responsibility to help people know and resolve the issue before it gives them much trouble. With this article, we described the importance, advantage, and solution to combine images using CSS sprites, if you do it right it can improve the website performance and SEO ranking of your website.

Having Some Trouble?

Do you have any additional questions on how to combine images using CSS Sprite in WordPress? Leave a comment!

What is Social Media Marketing, and Why Social Media is Important for Business

What is Social Media Marketing, and Why Social Media is Important for Business?

What is Social Media Marketing, and Why Social Media is Important for Business

What is social media marketing?

Social media marketing is the medium to promote a business, products, services, and a person using social media platforms like Facebook, Instagram, Linkedin, and Twitter, etc. Social media marketing is a good platform for both consumers and businesses. But for businesses what matters is the content should be unique, engaging, informational, and friendly that people love to like, retweet, and share on their profile.

Social media marketing is about reaching your target audience and customers where they are and as they interact socially with each other and your brand.

While social media marketing is incredibly valuable and profitable for the growth of your business (as you will see in the following section), your strategy will vary depending on which audience your users spend their time on social networks.

Before we discuss more about social media marketing, let’s quickly know how and which platform can help your business.

Facebook

  • Users: 1.73 billion daily active users worldwide
  • Audience: Generation X and Millennials
  • Industry Impact: B2C
  • Best for: Brand awareness; advertisement

Twitter

  • Users: 126 million daily active users worldwide
  • Audience: Mainly millennials
  • Industry Impact: B2B and B2C
  • Best for: Public Relations; customer service

Instagram

  • Users: 1 billion monthly active users
  • Audience: mainly millennials
  • Industry Impact: B2C
  • Best for: natural-looking media, behind-the-scenes and user-generated content; advertisement

Linkedin

  • Users: 675 million monthly active users worldwide
  • Audience: Baby Boomer, Generation X, and Millennials
  • Industry Impact: B2B
  • Best for B2B Business Marketing, Employment Marketing, Business Development

Pinterest

  • Users: 367 million monthly active users worldwide
  • Audience: Mainly older millennials and younger baby boomers
  • Industry Impact: B2C
  • Best for: visual advertising; Source of Inspiration

YouTube

  • Users: There are more than Over 2 billion logged-in monthly users worldwide
  • Audience: Millennials, closely followed by Generation Z
  • Industry Impact: B2C
  • Best for: Brand awareness; Entertainment, and Video How

Snapchat

  • Users: 229 million daily active users worldwide
  • Audience: Mainly Generation Z
  • Industry Impact: B2C
  • Best for: Brand awareness; advertisement

Now that we have broadened the core principles of each social media network, let’s discuss why social media marketing is beneficial for your business.

Why social media is important for business marketing

Let’s begin with a fact: Your business requires a social media presence.

It doesn’t matter if you run a small local shop or a large national company. Social media is an essential part of your business marketing strategy.

Social Media Platforms help you to connect with your target audience, increase brand awareness, post engagement, and boost your leads and sales. With more than three billion people around the world using social media every month, users and engagement on major platforms just keep growing.

What you may not know is that you are ready to remove your company’s social media from the ground right now. You don’t need to know everything or have a magical number of followers. You can get started right away – and even enjoy yourself in the process.

Social media offers a lot of potential for businesses as consumers log on to it daily and come in contact with companies. Thus, it also has many challenges that businesses face, as it is changing constantly which is extremely noisy and crowded.

It can be difficult to keep up with the evolving trends on social media, so B2B review and rating firm Clutch partnered with digital marketing agency Smart Insights to find out the current state of social media marketing; They surveyed 344 social media marketers around the world to invest in the value of social media, the most engaging content to share, common challenges, and social media resource businesses.

That Result?

  • 52 percent of social media marketers believe that social media positively affects their company’s revenue and sales.
  • The five most valuable social media platforms:
    • Facebook (89 percent)
    • LinkedIn (83 percent)
    • YouTube (81 percent)
    • Twitter (80 percent)
    • Instagram (56 percent)
  • About 80 percent of companies share mostly original content on social media.
  • The most important metrics for companies are engagement (36 percent) and conversion rate (35 percent).
  • Social media is more valuable to B2C (58 percent) than B2B companies (46 percent).
  • The biggest challenges with social media are:
    • Lack of adequate human and financial resources (26 percent)
    • Lack of a formal strategy (24 percent)
    • Build a community of followers and influencers (24 percent)
  • If you are still not convinced, here are things that you may feel yourself that social media is wise business.

1. Get Attention and Build Awareness

If your customer isn’t aware about you, then they can’t buy from you. Social media increases your visibility among potential customers, allowing you to reach a wider audience using a huge amount of time and effort. And it’s free to create a business profile on all major social networks, so you have nothing to lose.

Here’s a fact: Social media gets attention on content.

However, it is easy for a consumer to get overwhelmed by companies trying to promote their brand on Facebook, Twitter, Instagram and other social media platforms. How can a company create relevant content in such a crowded place?

In the above survey, articles, videos, and pictures were the most successful at engaging customers and breaking through that noise.

This is where the original material intersects with quality design. Between GIFs, memes, Facebook Live, and more, a content strategy has to be thoughtfully executed. What message do your customers want to see, how are they going to identify with your brand, and what will they get to click or comment on your post?

To develop a social media strategy for brand awareness you want to opt-out of social media. Do you want your audience to discover you and buy your services? Do you hope to bring more local shoppers to your store? Keeping your strategy specific, you can determine which social media channels are best suited for your business.

2. Communications Authority

Customers are increasingly savvier and are more discerning about which businesses they support. Before making a decision, they will do a quick search to browse your website and social media.

What will they find an empty and boring storefront or a rich source of information with great representation? Setting up your profile, will frequently update and relevant information will increase your brand awareness, business authority, and it will also ensure that you make your first impression to your customers through social media showing that your business is trustworthy, Is enlightening, and acceptable.

Look for ways to showcase your expertise as a thought leader in your industry – such as writing pieces related to your expertise or expanding on your company’s mission. By showing your business offering and values, you will establish trust in potential customers.

3. Show Authenticity

Customers are not interested in businesses that publish social media posts in a dry, corporate style.

Instead, let your brand personality shine through everything you share on social media. What does your brand sound like? How does it reflect who you are? While brands need to be polite and empowered for their audience, it is more important to find a voice and take a stand.

Practice getting your tone right, be it casual and fun or formal and friendly. Be true to who you are, not what you think you should be. Followers want to see the real people behind your social profile.


You may also like to read:- What is Digital Marketing? Why Do You Need to Promote Business?


4. Encourage Engagement

Sometimes, a seemingly simple social media post, such as promoting a pair of shoes, can get many likes, comments, and shares. People can also ask strangers in the feed if they have found their shoes, how long did the shipping take them if they liked them, and other questions.

Social media opens the conversation for quick interaction, relationship building and customer loyalty, also it helps you with SEO and digital marketing.

Social media channels are changing constantly, evolving new things, adding new features, and these changes can be intimidating for some business.

But remember: you don’t have to do everything. Play in a new way to connect with your audience, and allow yourself to learn as you go. One day, you can post a series of Instagram stories to customers visiting the back of your office. Next, you can host a quick Q&A session via Facebook Live Video Streaming. Over time, you will get a better idea of   your followers’ preferences.

You also can create an engaging video for social platforms at affordable charges, or for free with a simple setup using a good lighting, smartphone, and a tripod. Also, do a test run before going live to ensure sufficient speed to avoid delays and interruptions to your Internet connection or hotspot.

5. Grow Affordably

Yes, social media is not a very high selling place, but ultimately, it is a marketing channel and you do not need to ignore the opportunity to make a sale, should it present itself. Sponsored information on timelines, videos with the CTA, cross-channel retargeting, and showable posts are the mainstay of social media.

Marketing costs increase, not every business can have huge campaigns. But you can receive a lot of value for the money you invest in social media advertising. Your business has the opportunity to grow its audience and reach its objectives through advertisements on social platforms such as Facebook and Instagram, regardless of size or budget. Even though platforms such as Instagram are primarily leading to engagement, there are ways to increase sales on them.

Most businesses are data-driven, but social media is not a determined stone science. For example, you can scroll through an advertisement featuring a giant scoop of melting chocolate cream with a mound of whipped cream. You may not think twice about it, but three days later, you can stop by Beskin-Robbins because you were craving the scoop of chocolate ice cream. Social media can contribute to the decision-making process of the buyer.

When building an advertising campaign, know what you are trying to reach and what goal you want to achieve so that you do not waste any of your budget on useless advertising. Avoid high-selling advertisements, and choose content that educates or entertains (or does both at the same time).

What is Social Media Marketing, and Why Social Media is Important for Business1

6. Improves brand loyalty

The presence of social media makes it easier for your customers to find and connect with you. This will help improve customer retention and customer loyalty. Since developing a loyal customer base is the main goal of any business, social media should be in your strategy. Typically, brand loyalty and customer satisfaction go hand-in-hand. Social media is not limited to just offering your product; It can also be used for promotional campaigns. A customer considers these as service channels where they can communicate directly with the business.

7. Increases Traffic

One major advantage of social media is that it helps in increasing the traffic to your website. By sharing your content on social media, you are providing users to click through your website and make it available for more information. The way blogging is important for SEO sharing quality content on social accounts is also important for more inbound traffic to generate while creating conversion opportunities.

8. Increases SEO Rankings

In ranking calculations, website presence in social media as well as on-page optimization is becoming an essential factor for website SEO Ranking. The algorithm that achieves a successful ranking continues to evolve. Nowadays, it is not enough to just optimize your website and update your blog regularly. Successful brands have a healthy social media presence. This presence serves as an indication to search engines that your brand is valuable, credible, and credible.


You may also like to read:- What is SEO? Why SEO is Important to Promote Your Website?


9. Engaging Customers

One of the best reasons for marketing your business through social media is that your customers are already spending time on these platforms. It is a good way to connect and interact with customers on a personal level. By doing simple market research you can help determine which social networks your target audience uses the most. Additionally, by communicating and engaging with your customers, you can win their attention and convey your brand message. This way you can reach more audiences in real time and establish yourself in the market.

10. Provide support

Social media has broken the barriers by bringing the customers and companies together at a single platform. Now, instead of calling the customer service line, many people turn to Facebook or Twitter to solve problems or get information.

Develop your reputation as a responsive, caring brand by supporting through social channels:

  • Create a system to track customer comments, questions and complaints on social media.
  • Answer questions and concerns as much as possible.
  • Get out of your way to be positive and supportive.
  • Listen to criticism and make customers feel heard.
  • Learn to resolve public conversations in private messages.

How to measure the output of social media marketing?

One of the most important aspects of social media marketing is to make sure that your efforts are successful in helping you meet your goals. To determine this, you need to keep track of all your posts, each channel. You can do this by evaluating and managing your social platform metrics.

Social media metrics

Social media metrics are data related to the success of your post and its impact on your audience and customers across different platforms. These metrics can include data about your engagement levels, likes, followers, shares and all other activities on your platform.

Here are the 10 most important metrics to track you:

  1. Engagement: This includes clicks, comments, likes, and replies to your social media posts. There are also platform-specific types of engagements such as “Saved” posts on Instagram and “Pinned” posts on Pinterest.
  2. Access: You have access to the number of views of any content related to your page or profile.
  3. Followers: This is the number of people on your profile who have clicked on your “Follow” button and regularly see their content in their feed.
  4. Impact: This is how often a post is viewed from your profile or page, whether or not your audience members click on it. This is often the case when someone is scrolling through their feed but does not click on anything.
  5. Video Views: On Facebook, Snapchat, Instagram, or any other social channel with video capabilities, this is the number of views per view.
  6. Profile Visits: The number of people who visit your social media page is the number of visits to your profile.
  7. Mention: This is when your profile is mentioned by members of the audience on their posts.
  8. Tags: This is when your visitors add the name of your company profile or your hashtag to another post.
  9. Post again: This is when a member of your audience posts a portion of their content on their profile.
  10. Shares: These are posts that your followers and viewers take from your profile and share with your network.

You can influence all of these metrics, increase your social following, and improve overall engagement on your profile, and using the same strategy you can build leads and drive conversions. You can talk to your followers more often, tag them in content, answer their questions such as their posts, encourage them to use your hashtag and share your content (And you can republish user-generated content).

How to measure social media metrics

You can review social media metrics in different ways, for example, using analytics tools built into different platforms that you use. Here are some examples:

You can also use analytics and tracking tools such as Google Analytics. That is a good option, if you want to track how your social media and websites are performing. Finally, many social media scheduling solutions – as we reviewed earlier – have developed their own monitoring and tracking features. All of these metric tracking tools will give you a better understanding of who your followers and viewers respond well to and what you should consider. Improve engagement.

Now that we’ve reviewed the benefits of social media marketing and how to tailor your strategy, let us tell you about the different resources available to you.

Social media is a must for businesses

Social media is an important part of marketing your business, but managing it should not be stressful. Take the first step, create a profile, and start connecting with your customers.

As it continues to weave itself into the daily patterns of our lives, more and more consumers will turn to new and upcoming social platforms for purchasing decisions. 

Those who have a strong social media presence and branding will increase conversion rates, whereas without active social media campaigns they may lose potential customers. Which company would you like to join?

How has social media proved to be a wise business venture for you? Let us know in the comments below!

Why We Care:-

We OXO Solutions, are in this business for the last 12 years, and we care about our customers, and people who show interest in our website development, website redesign, mobile app development services, and digital marketing solutions.

With our service, we have helped many businesses in making their work easy with our innovations and technology, and also with the right strategy, we have generated business for companies with our digital marketing and search engine optimization services, and we would love to help you in any manner we can do to make your work effortless with AI-based solutions, web development or internet marketing solutions.

Conclusion:

Today, it is almost impossible for any business to succeed without the presence of social media. It’s a low-cost way to connect with customers and build brand awareness. Regular updates of the right social media and digital marketing strategy will improve traffic, SEO, brand loyalty, and more. So take the first step and create a profile, the earlier you get started, the faster you will see your business.

Google Changed Gmail Logo: Here’s What Changed Made So Far?

gmail logo transformation-Google Changed Gmail Logo Here’s What Changed Made So Far

Gmail Logo New Look: What Changes Google Made After Years?

Google is changing its Gmail Platform Logo to a newly designed logo “From a Classic Envelop” to a new look of ”Colorful Gmail Logo”, the colors used in the new Gmail logo are the colors of Google products: featuring blue, red, yellow, and green that they are using on all other platforms.

Are you ready to see the latest Google Gmail logo?

This is the Gmail’s New Logo: That Replaced Old Gmail Logo

gmail new logo - Google Changed Gmail Logo: Here’s What Changed Made So Far?

Google is changing the “envelope” style for the New Gmail Logo

Gmail old logo -Google Changed Gmail Logo Here’s What Changed Made So Far

Admit it or not, Gmail’s old logo is the most noticeable logo on your phone. Of course, this is different from popular social media sites.

But this logo has been changed to a new one.

So far, many changes have been made to the new logo. As mentioned earlier, the color scheme of the logo will be included in the four-color scheme of the Google brand.

Interestingly, even the technical drawing of the logo, parts of the letter ‘M’ were kept in one figure.

Another change to this logo is that the new Gmail logo has no envelope style on the drawing. Mail can make sense – in the form of an envelope – no longer an active way to send letters, and the app doesn’t just send email.

Why Gmail changed logo?

The last time it was reported that Google changed its logo was in 2015. Verge reported at the time, and Google changed the logo to highlight the update that would be on the platform for its products.

Gmail’s New Logo: Here is What’s Missing Based on the Original

Envelope red-white color pattern Gmail logo has started to change some more colorful. Google has now released the latest logo for the free email service. And it looks like this.

Where is the envelope?

Gmail's New Logo: Here is What's Missing From the Original

On Tuesday, October 6, Google Workspace, through The Verge, officially released the latest logo of the popular email service, Gmail.

It also states that the change was already expected from the company, as all of its products, including Google Chrome, Maps, Play Store or Drive, have the same color pattern on the logo.

Here are What New Gmail Products Logo Look Like:-

gmail products new logo-Google Changed Gmail Logo Here’s What Changed Made So Far

As you can see, the rumor is true. Google is changing its logo for the Gmail service.

The facelift differs from the original red-and-white color scheme. It is red, blue, slightly yellow and green.

The technical drawing of the new logo is also a part of the letter ‘M’ which is grouped together in the unit. What’s missing, in fact, is the cover envelope design.

While other people prefer the new logo, most users, unfortunately, see this shortcoming.

Google has not yet commented on the decision to remove the ‘mail’ data on the logo. However, it can be cited that it is very rare to see someone sending mail to their home.

One more thing: After all, Gmail is no longer just an ’email’ service. This includes video calls or chat hangouts.

What are Backlinks, Importance, Advantages, How to Build Backlinks-OXO Solutions

What Are Backlinks in SEO and What Are The Advantages of Backlinks

What are Backlinks, Importance, Advantages, How to Build Backlinks-OXO Solutions

A “backlink” is one of the most used terms in the world for search engine optimization (SEO).

Many bloggers who have recently started a blog or a website often struggle to understand what the word “backlink” means.

In this post, I offer you to understand what backlinks are, why they are important for SEO, and why they are important for your online success. You will also learn how to analyze your competitors’ backlinks and get them to your site.

Let’s get started…

What is a backlink?

Backlinks are incoming links to a web page.

When a web page links to another page, it is called a backlink. In the past, backlinks were a major metric for ranking a web page. A page with a lot of backlinks is included for higher rankings on all major search engines, including Google. This is still largely true.

Why are backlinks important?

Backlinks are especially important for SEO because they represent a “vote of confidence” from one site to another.

In short, backlinks to your website are a signal to search engines that others will recognize your content. If multiple sites link to the same webpage or website, search engines may find it important to add content, and are therefore able to surf the SERP. Therefore, earning these backlinks can positively affect the ranking position or visibility of the site.

These are the general terms about backlinks that you should know:

Link juice: 

When a web page links to one of your articles or your website’s homepage, it passes “link juice”. This link helps in ranking legitimate articles, and also improves the domain authority. As a blogger, you can block link juice by using the no-follow tag.

No-follow link: 

When a website links to another website, but there is no follow tag on the link, the link does not pass the juice of the link. No-follow links are not helpful in terms of page ranking as they do not contribute anything. Typically, a webmaster uses a no-follow tag when linking to a trusted site.

Dow-follow links: 

By default, all the links you add to a blog post are dow-follow links and these pass links are interesting.

Adding a Root Domain: 

This refers to the number of backlinks from unique domains to your website. Even if a website has been linked to your website ten times, it will only be considered a linked root domain.

Low-quality links: 

Low-quality links are links that come from hacked sites, automated sites, spam sites. Such links do more harm than good. This is one reason why you should use caution when buying backlinks.

Internal Links: 

Links that move from one page to another are called internal links. This process is called internal linking.

Anchor text: 

The text used for hyperlinks is called anchor text. Anchor text backlinks work best when you’re trying to rank for specific keywords.


You may also like to read:- How to Do Keyword Research for SEO?


Page Contents

  • Advantages of backlinks in SEO:
    • 1. Improves Organic Ranking
    • 2. Faster Indexing
    • 3. Referral Traffic
  • How to start getting backlinks:
    • 1. Write awesome articles
    • 2. Start guest blogging
    • 3. Replicate your competitors’ backlinks
    • 4. Broken link building
    • 5. Submit to web directories

Advantages of backlinks in SEO:

Before we talk about the benefits of backlinks, you need to know that the topic of backlinks has changed a lot in recent years.

There was a time when low quality links also helped in ranking the site. But since Google launched its Penguin algorithm, the whole landscape of backlinking has changed.

It is important to have backlinks from quality sites, and those backlinks must be relevant. If, for example, you have a site about fish, and you are creating links to other places about monkeys, these links will be of no use. Your goal should be to get links from official and related sites.

Let’s take a look at why it’s important for you to build backlinks to your site:

1. Improve organic rankings

Backlinks help in better search engine rankings.

Important Notice: “SERP” stands for Search Engine Results Page. This screenshot shows only what people see in Google.

Here is an example.

Take the topic “SEO Backlinks”.

If I enter this search term into the SEMRush SERP analysis, I can see that most high-ranking pages have a lot of backlink:

If your website is getting links from other relevant sites, then your content will naturally start to rank higher in the search results.

Your goal should be to create links to people who visit your homepage as well as personal posts / pages.

2. Fast indexing

Search engine bots search for new webpages by following backlinks from existing webpages. Only when they find your site can they crawl your site effectively.

Search engine bots will find it harder to find your site if you have no backlinks. Especially for new websites, getting backlinks is important as they help you find and list your site faster.


You may also like to read:- What is SEO? Why SEO is Important to Promote Your Website?


3. Referral traffic

One of the major benefits of backlinks is that they help you get referral traffic. In fact, a person who is reading a post can click on the post link to learn more about the topic at hand.

Because people voluntarily click on links, they are usually more targeted and less likely to leave the page faster (e.g. lower rates).

Generally, referral traffic is targeted and has a low bounce rate.

What are Backlinks, Importance, Advantages, How to Build Backlinks-OXO Solutions

How to start getting backlinks:

So now you understand what the word “backlink” means as it relates to SEO or digital marketing and why they are important. Let’s learn some simple techniques to get new backlinks:

One important fact to keep in mind about backlink SEO is that it is not the number of backlinks that matters, but also the quality of the backlinks.

If you use certain paid services to get links to your site, you may be penalized by Google Penguin’s algorithm.

So the question is:

What are some ways to get quality backlinks to your blog?

  • Write amazing articles
  • Use the broken link method
  • Returning the backlinks of your opponents
  • Create chorus stone text (column text)
  • Start guest blogging
  • Submit to web directories

1. Write awesome articles

If you want people to link to you, you need to give them a reason. And the best reason is a terrible article.

If your content is helpful and enjoyable, people will be happy to join.

How do you create an awesome article?

Here are some tips to get you started:

  • Problem solving: Most people read the content because they are looking for solutions. Make sure you clarify the exact problem and teach them how to solve it.
  • Read your content easily: Write it in short, simple sentences. Make the article less chunky by adding formatting, titles, images, and other multimedia.
  • Has a unique angle: There is a lot of content on the internet today. How will your article be?
  • Create authority in the article: People want to learn from people with authority on the subject. If you are not one, you can always refer to interviews and experts.

Over the years, we have published many articles on this blog that will help you create great articles without articles:

Once you’ve published your wonderful post, it’s time to send some outreach emails. A good group of people to reach out to are those who publish articles on the same topic. Because they have already written on this topic, they are more likely to be interested in seeing your post.

To find these people, just enter the topic of your article (remember to try out the variations on Google!). Collect a list of articles that appear in SERPs.

Alternatively, you can use a tool like BuzzSumo.

Submit to content analytics, filter (e.g. “English only”) and export the list.

Important Note: Such articles are based on accurate research and practical examples.

2. Start guest blogging

Guest blogging is a strategy in which you write a post for other people’s blogs instead of your own.

How does it work in the context of link building?

In a nutshell: In exchange for a free article, the blog owner will usually send 1-2 links back to your site within the post.

One of the biggest challenges with guest blogging is finding sites for guest blogs. To increase your chances of being accepted, you can search for sites that are already accepting guest posts. These sites usually have a page for affiliates, such as the “Write for Us” or “Contribute” page. To find these sites, you can use Google’s Advanced Search Operators.

Some search operators you can use:

  • [your_topic] “write for us”
  • [your_topic] “become an author”
  • [your_topic] “guest post”
  • [your_topic] “guest article”
  • [your_topic] inurl:contribute

From there, follow the instructions and submit the pitch.

Another way you can get started is to explore the opportunities for guest blogging in Ahrefs Content Explorer.

Here’s why: If a website has already written about a topic, they’re obviously interested in it. That way, they might be willing to accept a guest post on that topic, even if they don’t have a “Write for Us” page.

To get started, enter a word / phrase into your text.

Click on the “One domain per article” box to get a list of unique domains that you can potentially write. You can also add some more filters to narrow down the list so that you can pitch the blogs you are comfortable writing about.

Some of these sites may not have a write page for us. However, many blogs will accept a guest post if your pitch or topic is good enough.

One way to find good topics on the pitch is to focus on general topics or topics that are already popular on their blogs.

Most blogs offer great articles on their site.


You may also like to read:- 8 Reasons Why Blogging is Important for SEO to Rank Website


3. Earning and giving backlinks

Backlinks are an essential part of off-site SEO. The process of getting these links is known as link earning or link building.

Some backlinks are more valuable internally than others. Backlinks from trusted, popular, high-authority sites are considered to be the most profitable backlinks to earn, while spammy sites from low-authority sites are usually at the other end of the spectrum. Whether or not a link is followed (such as a site owner instructing a search engine specifically to pass, or not, link equity) is certainly relevant, but completely unknown link price is not discounted. Gives. Even just being mentioned on high-quality websites can boost your brand.

Just as some of the backlinks you earn are more valuable than others, the links you make to other sites vary in value. When you link to an external site, the options associated with the page you choose (its page authority, content, search engine access, and more) use the anchor you use, regardless of the link you link to. Choose to follow or pause, and any other meta tags associated with the linking page can greatly influence the value you provide.

4. Replicate your competitors’ backlinks

Your site may be new, but you have no opponents. It means two things:

They are likely to get a lot of backlinks

They have built their own link building (so that they can rank better).

You can use it to your advantage. Find out how they’re getting your links, and repeat them.

To do this, you need to use a tool in SEMRush called Keyword Gap. This handy tool tells you who is connecting most of your competitors, but not you.

In the screenshot below, you can see that it clearly shows the websites that are linking to all the sites that compete closely with me. What I will do is analyze the results and find out why they belong to my competitors, but not to me.

Add your competitor’s equipment, and click “Find Possibilities.”

Then, I’ll send an email and see if I can find those links! I will share email outreach techniques in future articles. When we publish the guide, you can subscribe to our newsletter.

  • Competitive backlink search

New sites or those that increase their keyword footprint may find it difficult to know when to start link building. This is where competing backlink search comes in: By testing backlink profiles (a collection of pages and domains) that are already getting good rankings for your target keywords, you can get information about link building, which helps. Backlink tools like Link Explorer can help expose these links so that you can target those domains in your link building campaigns.


You may also like to read:- What is Social Media Marketing, and Why Social Media is Important for Business?


5. Broken Link Building

The web is constantly evolving. Pages are changed, moved or deleted all the time. Broken links are links to a website or page that no longer exist, or have been deleted.

No one likes, Webmasters and searchers hate broken links because they contribute to a poor user experience.

But, they still exist because webmasters are busy. It takes a lot of effort to free your site from constant broken links.

This strategy takes advantage of the same. The concept is simple:

  • You find a broken link
  • You rebuild dead content
  • You reach people who link to that dead content and ask them to link to your recreated version.

The most important part of this strategy is finding the right “broken” material to recreate and pitch. To do this, you will need a tool that allows you to analyze backlinks.

Enter the domain of an official, competing for site in the Ahrefs Site Explorer. Then, go to Best by Link Report, and filter by “HTTP 404 not found”.

As you can see, the second page of this screenshot is dead, but 113 dofollow backlinks were attached to it first. This is a great opportunity!

The Wayback Machine tells me that it used to be a post about the difference between metaphors, similes and similes.

Now all you have to do is recreate this content and link all 113 people to you instead.

6. Submit web directories

Submitting your blog to a web directory is another easy way to get backlinks.

That said, this method is not very popular these days because it is not easy to find a legal web directory. You should especially avoid web directories that ask you to create a backlink to their website to bring your website to their directory.

Also important: If you are using an automated direct submission strategy, stop doing so immediately. Automated website submission will display your blog as spam, and it can cost you dearly in case your blog is completely removed from your domain authority or search engine.

We hope this article will help you know the basics of Off-Page and backlinking in SEO, and why backlinks are important for blogs or websites to rank on Google or other search engines.

Are you currently working on getting backlinks for your blog? Tell us about your experiences in the comments section below.

Top 25 Dos and Donts of SEO You Need to Know-oxosolutions

The Top 25 Do’s and Don’ts of SEO You Need to Know

Top 25 Dos and Donts of SEO You Need to Know-oxosolutions

If you have a website, you have probably heard of SEO or Search Engine Optimization. These terms refer to the strategies used to help websites rank better on search engine results pages (SERPs), thus making them easier to find through online searches. While SEO is part of internet marketing, it is relevant to every aspect of a website and affects the user experience (aka UX).

In a world where there is too much competition in SEO, there are some things to keep in mind, and the Internet provides a wealth of information on the topic. Unfortunately, the ever-changing nature of SEO makes certain practices abrupt or unacceptable over time. Below are the most important and up-to-date Do’s and Don’ts of SEO to consider when working on your Digital Marketing and SEO strategy.

  • Don’t put all your keywords on one page. Instead, make sure you’re using specific keywords on each individual page. This will help prevent your own pages from competing against each other for rankings and will make it clear to search engines and visitors what each page is about.
  • Include keywords that are relevant to the page. In other words, the words used in your content should relate to the title of your page. Search engines will check consistency, that’s why you need to use words wisely after keywords research.
  • Make your metadata description representative of the content of the page. It is also important to include keywords as they will look bold in relevant searches and attract the attention of potential viewers.
  • Don’t include keyword stuffing or unnatural words. Keywords should be included in the content naturally. If you do not understand the content of the page, it is likely that other users (as well as search engines) will feel the same way.
  • Do other websites link to you, but don’t link back to them! Google does not like link exchanges. They want to see if websites generate links because the content is important to searchers, not because the webmaster has a link trading network.
  • What a presence on relevant social media. It’s important to keep profiles updated, interact with other users, and post new content from time to time. Social Media is a powerful platform for your business when used wisely.
  • Create and verify Google+ pages for your business. Google+ is not ‘another social network’. It’s from Google, and they’ve publicly stated that if you’re not on it, you’re on your way to ambiguity when it comes to organic search rankings.
  • Don’t ignore negative reviews. Whether they seem old-fashioned or vague to you, it’s important to respond to every comment, whether it’s negative or positive. Researchers don’t know the context, but they will see how you handle satisfied and dissatisfied customers.
  • Don’t worry if your ranking suddenly drops. There is always an explanation for any change in ranking, which can be as easy as Google checking an algorithm update.
  • Don’t make any significant changes in your website without consulting an expert, and also avoid making any assumptions about SEO. and avoid making any assumptions. Let an SEO expert define and maintain a strong SEO strategy to help your website perform overall.

Here are ten useful do’s and don’ts of guidelines for SEO reviews. More than 200 factors are included in Google’s ranking algorithm, but these guidelines will help you cover the basics.


Search engines are changed and updated daily, making optimization a continuously evolving process. A typical, inexperienced web surfer may not realize this, but search engines use many algorithms every year that require a streamlined or completely transformed approach as part of an SEO strategy.

These algorithms increase the penalty constraints for many websites that simply do not take notice of the latest SEO changes.

Fortunately, by staying updated on industry trends, you can succeed as a marketer and increase your ranking in search engines. Here you will find two lists – one for DOS and one for good SEO strategy, which applies to every website or blog, regardless of time or industry.

The Other Important Do’s of SEO Strategy

Optimize for target Audience

This rule has always existed since the beginning of SEO – know who is your target audience. This applies to many areas of your life, especially your business. If you want to attract the most audience to your website and rank high among the engines with it, then you need to target your strategies towards a specific user personality.

The user personality wants to get their information on their own, which means that your best shot is to rank high in the search engines to get their attention. Think of the people who discover the things you are giving. There should be plenty of them, because every second of every day, Google receives about 63,000 searches.

Think about it – who is the one who is most willing to offer you? Research the market, use analytics to track your progress, and once you determine it – focus all your strategies on it. It means choosing the right keywords and creating unique, valuable, and relevant content for your target audience.

Test performance on different devices

Did you know that more than 40% of adult users use multiple devices, browsers, and operating systems to access websites, buy something, and get the information they need? With the use of mobile devices increasing by the minute, it is necessary to optimize your blog or website for many devices.

To ensure that you are doing it right, test your search performance on various devices. In this way, you can ensure that no one is missing your excellent SEO content and strategy.

Bring consistency with content quality and frequency

Link building and high-quality content are known for the most important things that Google looks for when they rank a website. With these things in your mind, you should learn how to create great content, and fast.

Quality content tops any SEO list. But, you cannot post any content and expect it to work. If you want it to work and attract more audiences, you need high quality consistent and consistent content. Publish often and only publish good content. This will help give you higher rank and attract more audience.

Create a FAQ page

Whether you have an online business or personal blog, your goal is to attract more and more audiences. With this in mind, you want people to be interested in what you say. Therefore, when they are ready to show interest, they need to be able to get answers to their questions.

There are many reasons why you need a FAQ page. Without this, visitors will have to contact you and wait for a response. Let’s face it – most people don’t have that kind of time.

To cut down on unnecessary time spent answering questions from your customers or visitors, keep an updated FAQ page. This will save them and your time and make your website more efficient.

Link with social media

Many brands have reported a strong relationship between increased search rankings and increased social signals. Even though social media is not publicly defined by Google as a factor for ranking, the results it produces are only positive.

Social media is so widely popular at this point, it would be a big error not to use it as part of your SEO strategy. People are constantly online, and part of your brand awareness campaign should be focused on social media channels. Ensure that your website is constantly present and reaches visitors and customers from various platforms.

Know SEO Tools

Search engine optimization can be very complex and very often, you will not be able to fit it into your program. Thankfully at this point, many SEO tools are available to website owners. If you want to step up your SEO game and rank high in the search engines, it is extremely important to know your SEO tools.

To give you some idea what tools are necessary, here are some tools that can help any website developer.

Be unique

If you want to present yourself as a leader, the best expert in the field, you have to be specific. Provide fresh perspectives, create unique content, and offer a deep understanding of topics in which your readers may be interested. Google’s algorithms exclude everything that is constantly repeated on different websites, so you may want to spice things up with some originality.

Be useful

People succeed and find useful. When they open the web page, they search for something. They ask for some information, help to buy products or services, helping and communicating with experts, etc. That being said, your SEO strategy should be useful to the reader. Otherwise, what’s the point in reading it?

Don’ts of an SEO Strategy

Use tricks

There is almost no trick you haven’t come up with before. The algorithm has a specific goal – to discover, detect and eliminate these moves. So, it is certainly not smart for you to use cunning, even if they are ‘secret’.

Your small tricks may work for some time, but they will be recognized in the long run. Google updates the algorithms daily, so it is shortly before your website gets penalized and there is no way to return to the high places on the search engines.

Some common tricks marketers include are invisible text, stolen or duplicate content, keyword stuffing, article spinning, and doorway pages.

Use unnatural links

Many marketers make the mistake of using link schemes, tactics that help them obtain unnatural links. They either buy or trade them to increase the reputation of their website very quickly. Yes, this process can be extremely long and frustrating, but link schemes are discovered more often than you can imagine.

Such schemes include hidden links, link farms, periodic domain purchases, comment spam, and article directories.

Overseas Keywords

Keywords were important for search engine optimization. Over the past decade, their density has not been one of the most common metrics, but you still shouldn’t force keywords to rank high in search engines. First of all, you will be wasting the quality of your content and with it, the satisfaction of the user. Second, more frequent use does not mean that search engines will find your posts faster than others.

Do not stop using target keywords in your content, but try to stick to realistic keyword targets.

Ignore metadata

Start with alt tags and snippets and move to headings and custom URLs – small things make a whole. How you handle them will determine how fully you make it, which can greatly affect the performance of your search engine.

Pay attention to trivial matters, metadata. Marketers forget about it and ignore it because they focus too much on content quality or website design. But, they are as important as any other part of your website.

Avoid voice search

Voice search is taking up a written search. Estimates say that by 2020, 50% of all searches will be voice-based, while 30% of them will be made without the use of screens. Right now, there are 60% of smartphone users who started using voice search in the last year.

People use voice commands more often than anyone would expect, so you better keep up with the latest trends. Voice search is no longer a novelty, but it is fast becoming a habit of many. Keep this in mind and optimize your website based on the needs of your target market. Odds are, they need and use voice search on a daily basis.

Target keywords of your choice

There will, of course, be keywords that make you believe you have the best shots at ranking high in search engines. However, these opinions are often unrealistic and incomplete. This is not the only time to trust your gut – the field is extremely competitive, so you should definitely get some help.

Use analytics tools to see which keywords are the best option for your company and your region. When you learn what your target customers see when using search engines, you can know which keywords to use.

Allow longer loading

People do not live on pages that load very slowly, and we all know it. They spend not minutes but seconds on the website. So, if you do not take care of the slow loading time, chances are you will lose visitors before you open your page and you can do them with your amazing design and content. Know the importance of a fast loading website.

User experience depends on many factors, one of them being the loading time. If you want to provide a satisfying experience to your explorers, you cannot allow a longer load time.

Are you ready to optimize your current SEO strategy? These do and do not help you get on the right track and avoid penalties from search engines. The more focused you are on your SEO strategy, digital marketing solutions, and its implementation, the higher you can rank on search engines. Ultimately, this is the main goal of every successful search engine optimization strategy.

14 Steps Guide to Create an Effective SEO Strategy-oxosolutions

14 Steps Guide to Create an Effective SEO Strategy In 2020

What is SEO strategy?

SEO strategy is the process of organizing website content by topic, which helps in understanding the user intent of Google while searching for search engines. By optimizing a page around the main topic, and then covering the topic with keywords for each topic, you can increase your EAT in the eyes of the search engine that will help you to rank.

What is SEO?

Search Engine Optimizer (SEOs) are people who search for websites to help them appear higher on search engines and get more “organic traffic”. In short, SEO services analysts are highly skilled content strategists and helps a business explore opportunities to find answers to people’s questions about the industry through search engines.

There are three types of SEO in the industry that an SEO strategist can focus on:

ON-Page SEO:

This SEO focuses on content that is “page no-page”, and how that content can be optimized to boost a website’s ranking for specific keywords.

Off-Page SEO:

This SEO focuses on the links that are directing the website to other places on the internet. “Backlinks,” and the number of publishers who link to your website, helps you build trust in the eyes of a search engine. As a result, your website ranks high.

Technical SEO:

This SEO focuses on the architect of a website, examines the back-end of the website to determine how “technical” each web page is. Google pays as much attention to a website’s code as it does to its content, making this feature very important in a website’s search engine rankings.

Keep in mind that not every business can optimize their website for search in the same way, and therefore not every SEO will have the same process optimization process. It is the job of the SEO to examine their industry, what is important to their audience, and to develop an SEO strategy that puts the right content in front of that audience.

With this in mind, you can follow these 14 steps to ensure bases for your SEO strategy.

SEO Content Strategy

  1. Make a list of topics.
  2. Make a list of long-tail keywords based on these topics.
  3. Analyze Google’s First Page
  4. Build pages for each topic / Create Something Different or Better
  5. Set up a blog
  6. Optimize For On-Page SEO
  7. Optimize For Search Intent
  8. Blog every week to develop page authority.
  9. Make Your Content Look Awesome
  10. Create a link-building plan
  11. Compress all media before putting it on your website
  12. Stay current on SEO news & practices
  13. Measure and track your content’s success
  14. Improve and Update Your Content

1. Make a list of topics

Keywords are at the heart of SEO, but they’re not really your first step to organic growth. Your first step is to make a list of topics you want to cover from one month to the next.

To get started, make a list of about 10 short words and phrases related to your product or service. Use an SEO tool (Google’s Keyword Tool, Ahrefs, or SEM Rush) to identify their search volume and come up with understandable changes for your business.

You’re linking these topics to popular short-tail keywords, as you can tell, but you’re not dedicating them to individual blog posts. If you are just starting to optimize your website for search, then these keywords are the only competitors to rank high for Google. We will explain how to use these topics in just one minute.

Using search volume and competition as your measure, limit your list to 10-15 short-tail keywords that matter to you, and that people within your audience are searching. Then rank this list by priority, based on your monthly search volume and the relevance of your business.

For example, if a swimming pool business is trying to rank a “fiberglass pool” – which is receiving 110,000 searches per month – this short tail keyword might be the one that represents an overarching topic that For they want to create content. Businesses will then identify a range of long-tail keywords that relate to this short-tail keyword, have a reasonable amount of monthly research, and help learn about the topic of the fiberglass pool. We will talk more about these long-tails in the next step of this process.

Each of these keywords is called a “column”, and serves as the primary support for a large “set” of long-tail keywords, which takes us to the next level …

2. Make a list of long-asked keywords based on these topics

Here you will begin to optimize your pages for specific keywords. For each column you identify, identify five to 10 long-tail keywords using your Keyword Tool, digging deeper into the actual topic keywords.

For example, we regularly create content on the topic of “SEO”, but it is very difficult to rank on Google for such a popular topic in this brief description. We also run the risk of competing with our own content by creating multiple pages – all targeting the same keywords – and possibly the same search engine results page (SERP). So, we do keyword research, optimize images for search engines, create an SEO strategy (which you are reading now), and other subtopic content within SEO.

This allows a business to attract people who have different interests and concerns about owning their products – and ultimately creating more entry points for those who are interested in buying something.

Use sub-topics to come up with ideas for blog posts or webpages that explain a specific concept within each main topic that you identified in Step 1. Plug these sub-topics into your Keyword Research Tool to build a base for each blog post.

Together, these sub-topics form a group. Therefore, if you have 10 column topics, they should be prepared to support a group of five to 10 subdivisions. This SEO model is called a “topic group” and modern search engine algorithms rely on users to link to the information they are looking for.

Think about it this way: the more specific your content is, the more specific your audience needs are – and the more likely you are to turn that traffic into leads. This is what Google values   in the websites that crawl it; Pages embedded in the internal workings of a common topic are seen as the best answer to a person’s query, and will rank high.


You may also like to read:- How to Do Keyword Research for SEO?


3. Analyze the first page of Google

It’s great you have completed the keyword research, let’s check what is currently working on the keyword you want to rank. To check this simply enter your keyword in google and analyze the keywords, content, facts, topics, headings they have used in their article, and with this in mind move to the next step and create something unique more amazing then present there.

4. Create pages for each topic / make something different or better

When it comes to ranking in websites and search engines, it may be impossible to get a page for a handful of keywords. But this is where the rubber road meets:

Create a topic of 10 columns that you covered in Step 1 and a web page for each one that outlines the topic at a high level – using the long-asked keywords that you came up with for each group in Step 2. Was. For example a column page. , SEO can describe SEO in brief sections that identify keyword research, image optimization, SEO strategy and other sub-topics. Think of each column page as a table of contents, where you are giving your readers a brief overview on the subtopics that you will explain in detail in the blog posts.

Take a look at your keyword list to determine how many page colums you should create. Lastly, the number of topics created on a column page should match how many different products, offers and locations your business has. This will make it much easier for your prospects and customers to find you in search engines, no matter what keywords they use.

Every web page needs to include content that is relevant to your prospects and customers and should include images and links to pages on your site to enhance the user experience.

5. Set up a blog

Blogging can be a great way to engage your website users and rank them for keywords. After all, each blog post has a different web page, that gives you the opportunity to rank in search engines. If your business doesn’t already have a blog, set one up. This is where you get to know each sub-topic in detail and actually start appearing on Google.

When you write an article, and fill out your groups, you should do these three things:

  • First, include your long-tail keywords more than three or four times throughout the page. Google doesn’t recognize exact keyword matches as often as it does. In fact, many examples of your keywords can be a red flag for search engines that you are “keyword filled”. This can fine your website and drop your rankings.
  • Second, link to the column page you created on this issue. You can do this as a tag in your Content Management System (CMS) or as the original anchor text in the body of the article.
  • Once you publish each blog post, link it to the column page that supports this sub-topic. Find the point on your column page that introduces a subsection of this blog, and link it here.

By connecting both columns and groups in this way, you’re telling Google that there’s a connection between the long-asked keyword and the topic you’re trying to rank.


You may also like to read:- Why Blogging is Important for SEO to Rank Website


6. Optimize For On-Page SEO

Hey you just wrote an amazing article! Now it’s time optimize the page for On-Page SEO, find the best and catchy meta tags according to your article and update it, the meta should be catchy enough that people find it helpful and click, not only meta also optimize your page, for keyword, headings, alt tags, long tail keywords, and other SEO parameters.

7. Optimize For Search Intent

Search intent (or user intent, viewer intent) is a term used to describe the purpose of a search online search. That’s why someone searched specific terms and Google wants to rank the pages that match the search term as well as the search intent behind a particular search query.

Now SEO is not like it was years ago, the playing with keywords only, now if you want to rank then you need to optimize your content for user search intent.

8. Blog every week to develop page authority

Not every blog post or web page you write belongs to a topic group. Google also has the value of writing effective topics that your customers care about in order to give your website authority. This will give Google extra attention on your domain as you include content on your primary topics.

With that in mind, talk to the blog at least once a week. Remember, you are blogging primarily for your audience and not for search engines. Write about things that interest your audience and / or prospects, make sure you’re including relevant keywords where appropriate, and your audience will slowly start paying attention and clicking.

Keep in mind that not every topic will be the same in importance, and as your groups move out of the group, you will need to prioritize based on the needs of the company. So, make a list of all the different web pages you want to create and rank. Then, develop a program and plan an attack to build those pages.

Keep your list updated and prioritize which web pages will help you achieve your business goals.

9. Make your content great

On the first page of Google you’ll see the links of famous bloggers, or news sites, if you want to rank higher than them then you need to provide something special that they aren’t. And that could be the high quality and unique content, write that content the way that every reader likes to read and share in his/her timeline, and if they like your content then you’ll rank higher on SERP.

10. Create a link-building plan

The theme cluster model is your way of SEO this year, but it’s not the only way to rank your website content.

Our first five steps were dedicated to on-page SEO strategy. Link-building is the main purpose of off-page SEO, and is also a big factor in how search engines rank your web pages. What is link building? Glad you asked.

Link-building is the process of attracting links (also called “backlinks”) to your website from anywhere on the web. As a general rule, the larger the page authority on the parent website, the greater the impact on the rank of the web page to which it is linked.

For now, consider the different ways you can attract inbound links to your website. Start small – maybe share your link with other local businesses in exchange for links to your sites. Write some blog posts and share them on Twitter, Facebook, Google+ and LinkedIn. Consider contacting other bloggers for guest blogging opportunities so you can link back to your website.

The great way to get inbound links is to post articles related to current news or events. That way, you have a shot at being associated with an industry influencer or other bloggers in your industry.


You may also like to read:- How to Get Quality Inbound Links to Site


11. Compress all media before putting it on your website

This is an important but a small step in the SEO process. As your blog or website grows, you will no doubt need more pictures, videos and related media to host there. These viewer assets can help keep your visitor’s attention, but these assets are easy to forget, are still technically computer files – and computer files are file sizes.

As a general rule, the larger the file size, the harder it is for an Internet browser to present your website. And the web page speed is a most important ranking factor when search engine decides to rank your website in its index.

Therefore, the smaller the size of the files, the faster your website will load and as a result you may rank higher on Google. But how to reduce the file size on your computer once?

If you want to upload an image to a blog post, for example, first check the file for its file size. If it’s anywhere in the megabyte (MB) area, but only 1 MB, it’s a good idea to use an image compression tool to reduce the file size before uploading it to your blog. Sites like TinyPNG make it easy to compress images into blocks, while Google’s own squash is known for shrinking image file size at a microscopic level.

Lastly, keeping your files in kilobytes (KB) can significantly protect the page speed of your website.

Be careful when compressing your images and see the actual size of the file after exporting it back to your computer. While some tools may not be right for the size you show, others may sacrifice image quality when clicking on artwork.

12. Stay up to date on SEO news and practices

Like the entire marketing landscape, search engine space is always evolving. Staying on top of current trends and best practices is a difficult task, but there are many resources online resources that can make it easier for you to stay on top of SEO news and changes that can impact your website and your SEO strategy. Are.

Here are some resources:

  1. SEOmoz
  2. SEOBook
  3. Search Engine Roundtable
  4. Search Engine Land
  5. Backlinko

13. Measure the success of your content and track it

SEO can take a lot of time and effort. If you can’t see the fruit of your labor, is he having a good time and effort? There are many metrics that you can track on a daily, weekly or monthly basis to keep track of your SEO plan and measure your success.

Because the metric you care about is organic traffic (a traffic that comes from a given search engine), find a tool that allows you to track your organic traffic numbers and your pages every long time. Targeting how your pages are ranking under Deal Keywords. SEMrush is a great reporting tool for this purpose.

Create a monthly dashboard using Excel, Google Sheets, or web analytics packages so you can see how much traffic your website generates from organic search.

In addition, tracking your actual rankings (search engine results pages) on indexed pages, leads, ROI, inbound links, keywords, and SERPs can help you identify areas of success as well as opportunities.

14. Improve and update your content

Your website may have some old articles and content that you can use to generate more traffic, you think the article is old enough to update, or some parts of the content will have to be replaced. See what you can add, and update new content, if Google notices that quality changes with new content, it will reward you.

SEO process

Once you’ve created your monthly SEO plan, you need to create a process to keep it up to date with new intentions and keywords. Here are some steps.

1. Customize your content historically.

Set aside some time each month to update old blog posts with new and outdated information so that it ranks among the SERPs. You can use this time to add an SEO optimization that was not in the original post, such as missing text.

2. Pay attention to changing keywords and new search intentions.

After a few months, find out where your blog posts are ranking and for what keywords they are ranking. This can help you organize the title or text to take advantage of the new keyword rankings.

3. Add more editorial value to your old content.

Sometimes, you will find that a post is completely out of date. In this regard, you should go beyond SEO breast SEO update and give it complete refreshment. You can add new sections that add depth to the post, or add references or actual data that can get the post more referral traffic, by updating this date information or statistics.

4. Focus on new content and updates aimed at SEO in a monthly content plan.

To sustain your SEO strategy, it can help you create and improve a monthly content strategy. Then include your content plan in a spreadsheet or document that your team can easily monitor and track.

The following content is an example of a monthly content planning process that takes the above steps into account.

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